THE GYM OWNERS BLOG

In the world fitness, there's a common misconception that building and running high-performing teams happen by chance, as if by some mysterious stroke luck.

We're gonna talk about something that I kind of love slash hate, especially in fitness, but the role of technology and how it's gonna move forward and some of the trends that we're seeing in tech, whether it's whether it's wearables on site, whether it's software, whether it's at home coaching, AI, biohacking stuff, all sorts of things kind of fall under this tech umbrella.

As a gym owner and personal trainer, you might think that selling your services is difficult. After all, you're in the business of helping people improve their health and fitness, not being a salesperson.

This week, we're going to cover how CrossFit is failing at selling nutrition, and what it means to the affiliate owner, what it means to their clients, and what it means to the brand as a whole.

Let's Set the Record Straight.. Gym Consulting Ain’t the Holy Grail. There’s a fuck ton of opinion-sharing in the gym world. And while we’re proud to add our two cents, let’s not forget about the coaches who keep the heart of our gyms pumping.

This week, we're gonna open this episode by saying that a lot of the gyms specifically the ones that we work with, the ones we're interested in working with are the ones that do a good job First and foremost, they care about serving their clients, they they are good coaches, they do build great communities, or at least if they're not a group or community focused gym that they do have an impact in their local community, when a nice facility that fits the expectation of their clients, like if you're a gym owner, and you do that, want to make sure that you pay attention to this episode

As a gym owner, it's tempting to put all your eggs in one basket when it comes to the products and services you offer. Perhaps you have a flagship program or service that's been successful, and you believe that doubling down on it is the way to grow your business. But here's the truth: relying too heavily on one product or service can cause major problems for your gym within 1-3 years.

This week we're going to talk about some of the most underused metrics because we just made it up. But the most underused metric in the fitness industry, because everybody on the business side is keeping track of. There's key performance indicators. There's data regarding client spending, there's all sorts of stuff that you can be tracking. And I think all of those are important. But there's one thing that I don't see being tracked, and it's that's client success.

Let's cut through the BS and get straight to the point: your gym’s marketing should be a triple-threat. It should churn out raving fans, help you attract new members and clients, and place you in pole position to create future fans. For now, we're just going to dive deep into the first point: creating raving fans.

As a gym owner, you have a big job. It's not just about making money. It's about helping people feel better and live better.

It is defined as the ecosystem principle. And in coaching people for weight loss and coaching health and also in coaching business, you have to understand that progress and growth requires an ecosystem that is able to an environment essentially, that is able to facilitate that growth, it is not one variable. It just is not it's not one, it's not two, it's not five, a status of health is a it is a it is a status that involves the entire environment around you.

We are going to talk about the double edged sword that is CrossFit, its approach to handling its affiliates business models over the course of the years, some of the things that are doing to change that currently, and what we think some of the pros and cons of the way they're doing it before, and kind of what we think they're some of their new changes can do for the future.

Running a gym is more than just coaching—it's about owning and operating a business. Unfortunately, too many gym owners get stuck in the coaching mindset, forgetting the crucial role they play as business owners.

The CrossFit Games is just wrapped up and we're gonna kind of cover what this means. What it has, what the CrossFit Games has meant to the fitness industry as a whole, and what it meant to CrossFit affiliates. Some of the things I think they do very right. Some of the things I think they get very wrong. Some of the things I think the fans who are excited about are wrong. Some of the things I think the fans are upset about, they're wrong.

There's an age-old question that has haunted entrepreneurs and business owners for generations: What does success truly mean to you? As a gym owner and fitness professional, your definition of success may not align with what's currently "popular" in the industry. You aspire to provide unmatched value and quality to your clients, creating a lasting impact on their lives. But at what cost?