As a gym owner, you may remember the days when flashy, hyperbolic, and even sleazy marketing tactics were the norm. However, the landscape has shifted dramatically, and those who continue to rely on these outdated methods are being left behind. Today's clients demand authenticity, honesty, and value in their fitness journey, and by focusing on these principles, you can set your gym up for exponential growth over the next 6-18 months.
John Fairbanks