The Gym Owners Blog/Podcast/From PASSION to PROFESSION


Friday, January 20, 2023

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people, business, gym, passion, work, clients, coach, person, passionate, owner, money, coaching, personal trainer, fitness industry, matter, weight loss, healthier, shoulder pain


  • ​How do you turn a passion into a profession? - 0:01
  • ​You are the reason your business will stand out from the rest - 2:51
  • ​Holding true to why you started your business - 7:39
  • ​Why you need to be passionate about your business - 9:04
  • ​If you want to make a difference, you have to be a good human being - 13:56
  • ​Seeing a gym owner/coach that puts their own interests ahead of others - 18:04
  • ​You need to help a lot of people - 22:12
  • ​Your passion has failed you when you have not done a single thing to make your business better - 26:48
  • ​If you’re passionate about taking your knowledge of coaching and teaching that to more people, you have tripled your ability to help people - 32:41


Tyler 00:01

Ladies and gentlemen, and welcome to the gym owners podcast. I'm your host, Tyler stone over there is John. Hi, John. Hi, Tyler. Today guys we're going to talk about, one of the most common things that we see when we are working with clients is gym owners who are trying to turn their passion into a profession, and why those are the only types of people that we give a shit to work with, and how to make sure that you don't die on the passion Hill and that you actually can get to the point where you're able to make a damn good living, feed your family doing the thing that you love doing. So, before we get started, make sure you follow the show at the gym owners podcast on Instagram and get into the link in our descriptions. We have the Facebook group there, you know a bunch of like minded gym owners, we share ideas, strategies, some tidbits and stuff, enough of the stuff we give away for free. That's where we give it away between there and the podcast. Follow me on Instagram at Tyler F and Stone John is JPEGs FL that's it? All right, John, how do you turn a passion into a profession?

John Fairbanks 01:01

Well all started with us figuring out that we were working with people that were either all or or. And that's when we decided decided we got to get the fuck away from the folks that were over on the passionate 100% or business 100% Because it made us want to throw punch a motherfucker if they were all or of those things.

Tyler 01:26

So let's cover side number one being too much profession out of this thing being too professional coming in and treating this like an investment and investment only. Right and it's there's there's a lot of that in the fitness industry, primarily the supplement industry. And then a lot of these little adjacent brands that get tacked on to each other. You know, every every athlete all of a sudden gets to a certain point, they start having their own apparel line supplement lines and all this shit. But it really is just business by numbers and business by numbers is truthfully it's the best way to do business kind of I mean, it really is it just it just works. But that is exactly what has been a cancer in the fitness industry for such a long time is that thing which is just like, Alright, I have an audience of this and they're gonna buy whatever the fuck I put in front of them. So let me just put something in front of them that works. And I'm fully detached from the process. This is, I mean, this is all of the unethical things that you see in the fitness industry is this pure profession, no passion, no ethic, no having a real piece of yourself in your business. And that becomes what I describe as soulless business. And that's no desire. We come across people every once in a while, with too much passion. Or strictly too little, frankly, it's just too little. And there's a lot of entities out there in the fitness business that will come to you as gym owners. And they're gonna say, Oh, we can do this, we're gonna give you all this best shit, and it's gonna roll up and you can just scale it up and it will castrate your soul out of your business. Absolutely.

John Fairbanks 03:00

Well, once the blood got in the water, that's when we started seeing all of these really business centric companies kind of come out of the woodwork. Yeah, and we all know what they're called, you all know who we're talking about. But they're very business heavy. They probably started either with a particular service, or a software as a service, something like that. And then they started feeding their people that were using their software to feed them swipe files. Social media, like temp templates, are wording for emails that give you everything. It is kind of like the Swiss Army knife of your business that ended up just starting to become some of the worst things in the world, which was Copy and Paste Business.

Tyler 03:55

And the problem about copy and paste businesses, there's enough principles, similar principles that it will work but it will just absolutely not represent you going forward and for your business to hold for the long game. The one thing that I always tell people is like you are the reason your business will stand out from everybody else if you want it to. Otherwise how are you going to differentiate yourself the only thing you got is you right? You can have a unique position in your market and all this other stuff but again, you start doing that cookie cutter Copy Paste Business and now you're no longer a factor in your business. And I'm okay with detaching from doing all the coaching. I'm okay with a lot of that stuff but you still think that this thing should matter to you. How it is, how it is executed should matter to you, and how your clients are treated, how they feel results all of this stuff should matter to you. And God dammit does it suck when I can tell when we start working with a business right away? If it just completely has no heart immediately and we walk by the way we don't do we walk away from it. If you're one of those people where you're just like, Listen, I got some money, I want to drop it in here, and we're just gonna turn out this shit and just keep going. I don't know, man, you should just open pizza restaurants, you know what I mean? Like getting in the franchise business of, of almost anything. Because if you're really trying to make an impact, I promise you, you're not going to do it, doing it that way. And if you are, I don't care to work with you. So what we try to do here at the gym owners revolution is we want to make sure that we can rectify the passion of what got you into this, which is, for most people, this isn't what the thing that I relate to, is I got started get it made a great impact in my life, right? I was like, Oh, I feel healthy again. And I, I could see all this opportunity, you get to see how these people should be doing this. Or if they had this opportunity, they would be better, they would be healthier, they would feel the way I feel it would be as big of a paradigm shift for them as it was for me. So that is the mission here. Right? That was the mission when I opened my gym. That was the mission when I got into fitness education was to do things the right way to spread the thing all the way, right. And that's what we're trying to do here. And I'll be damned if you get into it. And if you're all passionate, the shift starts to sink really fast, right? You get into it, and you get there, you're like, I'm doing it, I'm doing the thing I talked about before, opening your business is so much work, it's so much change. You have big frickin balls. By the time you get there, right? You've taken all the risks, you've put yourself out there, you've done it all. And I see so many gym owners, their passion carries them that far. And they stop. And that's it. And then all of a sudden you're like I'm it I am this guy. I am the person that owns the gym, I am the coach. I'm a coach, I get to walk around people who respect me, I like this stuff. Well, now fucking what? Now what your mission, your mission stopped when you got to check that box? Is that how that works? Then that does, it seems to me like your passion only carried you so far. And it is one of the most frustrating things that I see is people passionate, get them so far. And then they refuse to let their passion nudge them into like, "How can I actually, I don't have to become a soulless professional?" But how can I turn my passion into something that will pay me as a profession where I can be respected as a professional. And by the way, the more passionate you are, the more passionate you are with your results, how people feel that you actually give a shit about them, the more professionally you're going to be received, because you will do better people will feel like you are getting a higher level of service. Okay, so you have much more potential as a person who starts with passion and someone who has to find it from a business

John Fairbanks 07:39

100%. And holding true to Why did you start your business. Because if you are, you will slowly lose that fire. Or what you'll do is you will take that passion that you used to have for your business. And those warm and fuzzy feelings that you used to get when you've got your stuff going, you're feeling good and you're building you're doing and you're doing. It'll all suddenly start to be all those good feelings will start to be associated with the wrong thing. It'll be associated with Oh, everyone says this is supposed to be hard. And I'm not supposed to be successful. And maybe I'm not supposed to do the right thing. I shouldn't be paying myself. Yeah, I shouldn't be making any money. I shouldn't be doing these things. It is you're showing up every single day, doing what you love. While the ship is sinking. All of a sudden, those emotions of what feels good. starts getting associated with like, what is the self flagellation and martyrdom and all the wrong things to the point to where you're just like, No, this is great. Everything's good. I'm digging a big ol fucking hole. And I'm digging my own grave. And I think it's great. You wonder why? Because I'm getting a lot of great exercise. Yeah, well, I'm digging my grave here.

Tyler 09:04

I have six people that trust me to coach them and I'm just willing to die on this hill. Right? Exactly. It doesn't have to be that way. It doesn't. I was talking to somebody the other day who was speaking to a young exercise science student who said to this person, I won't go into too many details, but said they really wish they could be a personal trainer. And this person was telling me, " Yeah, so I told him, well, there's really no one here that's going to give you a personal trainer job and the kid agreed. And I was like, well, you're both fucking wrong. Right? Right. So let me tell you one of the things that you need to do if you want to do this, we're gonna give this kid the right advice. He wants to be a personal trainer but doesn't want to take any risks, and doesn't want to be responsible for getting clients. My wife when I was talking about one of the spots in town was like, you know, hired this one kid on and he was like, yeah, it's great. They're gonna feed me a client's and all this stuff. I was like, What a fucking tragedy. You're gonna go here and they're going to feed you clients meaning they have clients waiting and you're, it's not you, they just want to think, they don't want you. So then when you leave, it's not you, it's not yours, they're not your clients, they're not your people. Like how to not build anything that matters is to let someone else fucking do it for you. Right, these opportunities first, for a young person who wants to come up and get into personal training, you know what you start with one client, you find one person who will be willing to pay you and you coach that person. But the money is good. That is what I said about a part time gig like you're gonna go work at the gas station and make 50 to 80 bucks an hour, especially if it's your first client, you're gonna put all that in your pocket. Anyways, welcome to tax fraud university. But you know what I'm saying? Like, like, if you're a 1920 year old kid, and you're fit, and some people talk to you, everyone's watching. Yeah, also wanting to hire you. That's how you start the idea of someone at that age going, wow, there's just nobody here is gonna bring me on and provide me with a full plate of clients right away. I'm like, Well, no shit. The fuck is wrong with you? And the person is gonna blame it on the town. Oh, yeah, no, we'll do that here. It's like, okay, well, you can just start the fine one person that turns to two, you should be able to, if you're a personal trainer, if you have 15 clients, you should be able to live really fucking good. If you're doing it right. And so I just need to understand that piece that you have to actually make the effort. You can't just be passionate and expect things to fall in your lap. That's the other side of that thing, which is, while I'm all passionate, and I'm never going to even move past the starting line. On the other side of that is being all passion. And like John said, just saying, Well, this is it now. I know I'm just being poor, being poor is what this is. This is where I get to. I don't have to be good. What is your metric of success? Your metric of success should be yes. results with people. That's one thing, how many results can you get if you are now for other people, you want to spread fitness in the world, if people don't respect you, enough to pay you a lot of money. If people don't respect you enough to pay you a lot of money, they're not going to invest all that much money, they're not going to invest in themselves on the other side of it. Do you think they're going to be excited to tell people about you? If you're just some kind of thing that's shipped? It's constantly sinking? And guy doesn't do very well? No. People will talk about the guy who kills it. Who does great. He drives a nice car. His family does really, really, really well. They're gonna get it. Yeah, hire that guy. I heard he's the best. Yeah, I see. Wow, Tommy's. Yeah, that's great. That is the thing you want to be. Okay. So what I'm saying is quit trying to die in the fucking mud. I don't understand it. And we see it so much with the people that are all passionate, they treat it like The Passion of the Christ. Like I want to be crucified to my business. It's like, oh, well, Jesus, what a great sacrifice you've made. But I'm sure your family would love it. If it was the other way. If you were making fucking money in your wife didn't have to pull all the cash, if your wife didn't have to pull all the income, and if this system actually worked for you, any system needs to be able to sustain itself. And you sink all your time. Or like you said, the amount of coaches and gym owners that open their minds that they think that they're like, what's the word like holier than thou, because they don't take a paycheck? No, you're failing, I hate to break it to you. If you're not drawing a check from your business, that's good. That fits your family's needs, that lets you do the things that you want to do, do it well, build a future for your family, you are failing, you're not a failure, there's hope. But you are failing at this thing. That's a fact.

John Fairbanks 13:30

And the fact is, we don't want to fuck and work with you know, and that's really that's what that's what we discovered. Yeah. Because if you don't want to be successful, if you don't want to comfortably feed your family. If you don't want to be able to make updates to your gym, and not have it look like a fucking rat's nest, then you have to be able to make money. You have to first be passionate. And I think this takes us into this next portion that we want to talk about. You have to want to make a difference. You have to be a good fucking human being that got into this business for all the right reasons. But you cannot be comfortable not being able to eat. You can't be confused about why you should probably take a paycheck, or why you should grow. The fact is that you could probably help more people. If you look like you're a business that's open. Yeah. And that you are making enough money to be able to market and the right people.

Tyler 14:33

I always thought realtor Realtors love them, bless their hearts, whatever. Realtors, right. But one of the most interesting things I ever heard a realtor say I thought there's kind of two sides to this coin but was that he says he's got to drive a really nice car. So why? He said because whether people are listing or buying that just driving a really nice car looks like I get things done. Like if you're trying to sell a house you want to list the house. The guy that's driving the nicer car just looks like he closed As deals, right, that's expensive. That's just getting things out now, is that all fluff? Yes. Does it actually matter? Like, is it actually irrelevant that how good they are saying, No, it's just making a decision right there just to spend more money on a car than you would on something else. But it kind of matters. The cynical side on the other side of it is I would look at it and go smoke for taking too much money from me. Right? Like this guy, Geez, how much? What is he doing? But it's the truth is you should your system should be you need to have some proof. By the way, you want to be the rugged, raw, dirty frickin things. That's your niche, don't do it. But you better be it. Don't pretend to be it. And by the way, there better be enough people around for you to make a good living doing that. Otherwise, you pick the wrong, you pick the wrong market, you pick the wrong niche. That's the hardest thing for people to realize. It's like hey, your thing, you better get real good than it creates, like we talked about before a movement. If there is no extreme hardcore powerlifting thing in your town, then great, you want to open it, start it and you got to start getting people started. And if it's gonna work, you got to make money doing it. So you can put forth your passion. If you're not paid to act on your passion, your passion will die before it ever gets a chance to grow. And that's the biggest part. So if I wanted to open a big powerlifting Mecca here in this town, God bless janitor Art Tanner, and Tommy did it here with mass phenomics. Right. But the brand had to sustain the thing so that the gym could exist because the gym was never going to be profitable or cool, or hardcore or anything in the beginning. It existed while they covered the other end of the thing. Exactly. By the way, though, Bolton's gonna still have full time jobs on the other side of things. It's not, it's not the only thing. So if this is gonna be your thing, you're gonna be the guy that now I am this person. I am a coach, I am a gym owner. If you want to be it, then fucking be it. Just quit pretending to be it and stand around in the periphery. It's a It's so let's talk, let's go back down to what are some of the things what are the some of the biggest issues that I see from people that are too much passion, we've talked about people, it's too much profession in the business, which is, it's soulless, it's copy paste, it's very hard to differentiate you from anyone else in town. Anyone else in your area. In the fitness industry, if you're too much, copy, paste, shit people's bullshit radar is very tuned in when it comes to the fitness industry, weight loss, nutrition supplements, all of this stuff, you have to crack through that thing to get any attention at all, let alone convert. Now on the other side, if you're if people are all passionate and have no profession, the martyrdom thing is a thing. One, we see people that just say I'm stuck here, this is how it is, this is just the way that it is here. And accepting the way that it is here is not a thing that an actual business person will do will say this is a problem, here are my options for solving it, I'm going to choose Option A. And we will do that. And if that doesn't work, we will choose option B, while constantly trying to overcome this obstacle. It's just the way it is just the way that is there is no status quo that is to be accepted, at least not for very long in the fitness in your business.

John Fairbanks 18:04

When you see a gym owner, or a coach, or a personal trainer, that puts their own interests, the only thing that makes them interested and who they want to work with. That's the trump card. That's all that matters. Let me give a specific example. I often see bright coaches or gym owners that want to talk 100% of the time about people that are in pain. Yeah, I want to solve someone's pain. The fact is, you are passionate about helping people get out of pain. But how you talk about it, which is you're talking about it like you are a doctor, or you're talking about like you are a physical therapist, as a coach, you will help less people. If that's all you're isolating, I just want to help people that have shoulder pain, I just want to help people that have back pain or knee pain or hip pain. And that's all I'm interested in doing.

Tyler 19:08

Yo Yo if people have shoulder pain, back pain and hip pain out there first, this is not saying you're wrong, by the way that you can't do it as a coach. I know plenty of coaches, better than a lot of doctors when it comes to movement. However, when the average person in your market who would I would say be on the cusp of joining your gym has any interest. If the reason they're not joining a gym is because they have shoulder pain, they're going to look to a doctor before they're going to look to you, I'm sorry, they don't look to a jacked guy to fix their shoulder in their brain, the way it's been wired by society, the education system, all these things, you're not gonna get past that I'm sorry. And you're never going to be as respected in that space as a doctor is. Now what you should be able to do however is help the people you help to not get into pain. And if you do have people in front of you, it's just one more tool for you to have. And what it is very often is a coach just wanting one more sense of one more piece to give them The confidence validity, it's a validity stamp, it's a, it's a see I'm good at this. It makes them feel like they are more professional like, well, I can help somebody with the shoulders and I can help them with that. Well, no fucking shit. Your first priority should be to not get them into pain. By the way, you're better off selling, come work with me, I won't hurt you, then you will come work with me, I'll fix your pain. It's just true. And that issue, the pain issue, that stuff I come here to fix, you know, wants to be fixed, man. Nobody wants it. They want a diagnosis. And the real problem and a diagnosis.

John Fairbanks 20:35

The real problem comes from when I hear a coach or a gym owner say I'm not. I only want to work with these types of people. I don't work with people with weight loss. I'm, I'm above that. Yeah. If you are coming out this holier than now and that you are on a pedestal, you are placing your passion for that thing. Ahead of eating? Yeah. And to and you don't actually, here's, you aren't actually interested in helping people.

Tyler 21:07

No, because you know, it's gonna fucking help my shoulder can hurt me all fucking day long. But if I go from being 80 pounds overweight to on target with my weight, guess who's made me healthier? Guess what? I'm infinitely healthier, even with shoulder pain. So you got to put things in context, guys. In my opinion, I see a lot of it is it's just a way for people to stroke their ego when they can't get the results with their clients. Yeah, the truth is, you got a bunch of fat people in your gym who stamp that and you're coaching them every day? Well, you better start focusing on shoulders and hips and backs and, and really nerding out on movement quality, because you can't get them what they came into your gym for. And by the way, that's fucking hard truth sucks, right? But two people spend so much of the most passionate people spend so much time zooming in, on just the shit that they want to. It's not even about passion for other people. And I guess that's the important thing. Your passion had better V for helping people or I don't care. If you want to stand here and become the next guru. You want to be a brilliant, brilliant movement guru you want and all this stuff. I don't care and neither do most of the people in your town. You know what I mean? They just don't. And so you need to get you want to help people start by helping people. And it needs to be helping a lot of people and you know how you're going to help more people by making a goddamn, you need. So let's go and let's take a systemic approach to this. Do you know how you're going to be able to help the most people? You have to incentivize, let's go even more system. Let's go, let's go real wordy with this here. I'm gonna go guru mode here. You need to incentivize. Okay, helping people for you the whole system, you need to create an environment where there is an incentive for you to help people. That incentive should be money, it should be that your life isn't you're not going to burn out doing it. It should be sustainable, all of that stuff, right? So you want to help people, the first criteria should be are you able to get one person in? And can you make an amount of money that it's worth your time to do it at any time that is not the case if your system is broken. So that's how you create a feedback loop, you get rich, you help people, guess who's going to do a lot. If you made $1,000, every time you coach somebody, you'd be filling some hours, right? Think of all the people you could help if it was that worth your time, think of how good of a job you could do. Obviously, we're spinning it a little far out that but that is incentive number one, right, you need to create an environment. And that means you have to incentive it. Whereas if you're essentially punishing yourself, if you're not making enough money to help people. So you're going to you're going to waste your time, you can take time away from your family, you're going to stress your wife, you're going to stress your kids, all of that stuff is going to stack incentives on the other side, which is burnout, crash, and up presenting this thing, right, that's just not the way it's going to work. So that is exactly what you need to do if your system needs to be built. So it's efficient for your time. It needs to be effective for your clients, it needs to be about what people want. And by the way, if you have 1000 people, there's a lot of shoulders to help. If you got it, you know what I mean? If you can get a lot of people through, you can do all the things you want to do. And you can have the time to nerd out as you continue to learn these very, what's the word hyper focused skills that come along with coaching, right? But if you're afraid of coaching, weight loss, or at least getting people to lose weight. I don't know what to tell you, man. That's like the if you want to help, we talked even Stan efforting was talking about this the other day, it was like you can go real real far with weight loss in almost in the face of anything else in health, right. You could eat McDonald's every single day. He referenced the study, you can eat McDonald's every single day as being a calorie deficit, lose 60 pounds, and all your health markers improve, or you want to be a snob and talk to a mobile. I mean, we really should just be eating intuitively and let's start counting your macros and yeah, all that stuff does matter. It does matter. But not near as much as how much weight you're carrying around how overweight or obesity matters. That's the thing that Fix, it just really isn't. If you're not any good at fixing that, then you better have a market that can support you doing your, you know, I don't know, fit karate stuff, or whatever it is, you know, what I mean is you got to be able to really, really help people with weight loss with the things that they want are you is you're passionate about something nobody else wants, then you're never going to be able to move that needle to turning that passion into a profession. Because you're just going to be a person sitting in a hole screaming about some shit that nobody gives a shit about.

John Fairbanks 25:29

And we're not anti mitching down. No, we're in fact, I, I always love when I can talk to a gym owner that feels really really confident on who they want to work with who the avatar all the words, right, who their avatar is, who the who is their best customer, if they think of the they had the fucking person like up on the wall, and they know what their name is, and their occupation, what car they drive. I think that's really great marketing wise to understand how you want to market to your people. But it has to be because you want to stay open. Yeah. If you're content, money doesn't matter. And that's not my goal is not to be able to make money to help the most people. Again, it comes back to, we're not your guys.

Tyler 26:21

If your passion is to be a gym owner, I don't care. If your passion is to use owning a gym as a way to spread whatever it is that your gift is to the world, I'm into it, because that's the thing that can move forward. There is nothing more frustrating than working with a client whose passion is to be a gym owner and to be a coach. And then that has no attachment to outcomes, any sort of development or anything. It's about status. That's all it really is. And it's so uninteresting to me because at that point, you're just going. I promise you your passion has failed you when you can sit here and you can look, look yourself dead in the mirror and go, I have not done a single thing to make my business better this week. So look yourself in the mirror. What did you do today to make your business better? What did you do this week to make your business better? What are you going to do tomorrow to put your business in a better place, guys, and this isn't about spending all day fucking strategizing. This is one thing, one email, one idea that you write down. And then take one more step after that and say, what is an actionable thing I can do to get closer to this action, action, action, action, action, quit talking, researching, Quit fucking learning, and start doing something. Because so many people, you're dying on the hill, they literally you have, you have shoveled all of the dirt into one spot. And then you're going to climb atop this thing. You've put your life, livelihood, everything into this thing. And now you climb up there and you choose to fucking die there. And it's the most frustrating thing that I see. And I see it with, by the way, the fitness business has been a hard couple of years. But 2020 is over guys pandemics over if you're here. You're in it. Let's go. I don't know what to tell you. You survived that far. But let's go. I don't know why I quit crying. I don't know, you know what I mean? We need to move forward. And that's the game. Progress is the only thing that matters. Progress is the only thing that matters for your business. And progress is the only thing that matters for your clients. If they feel better, that's progress. If they lose weight, that's progress. If they're getting familiar in the gym, that's progress. But if they're just hanging out coming in like this when I exercise, cool, but then I don't care about your gym. I don't give a shit about the products you sell and neither do your clients.

John Fairbanks 28:40

So how do we give a shit about you?

Tyler 28:41

How do I give a shit?

John Fairbanks 28:42

How can you get us to give a shit about you? And how can you know if we're your guys? I think it's pretty simple. There's there's several things. And I think I want to come at it from a specific angle. If you're a gym owner, and you are sick and tired of watching all of your members, go to GNC and buy shit off Amazon. And they're consuming whatever popular ad that comes across Instagram that you know is not making them healthier. And you know, is this making them think that they're checking the nutritional box, they're checking that box that they are making themselves healthier because they bought a year's supply of vitamin D. But you don't know what to do next. You don't know how to solve that problem with your people. That we're your guys. You are wanting to take an active approach in helping your people be healthier and take control of that.

Tyler 29:40

If you want to be better than the rest of the industry in helping people, like filter out all the bullshit. We're probably your guys, right? There's a lot of noise out there. So if that's the role you have, then don't just choose that position and hope that people appreciate you for it right. Choose that position to help people. This is about a service but it's a service you should be paid for. It's a professional service. By the way, the day in any industry I've had that I've worked in. That's one as before in a technical field service field, right? You get to that point where guys would not be willing to talk to clients about the prices of the things they were there to do. Those men did not view themselves as professionals, they did not view the things that they know truly deep down, they did not view them as things that had real value, because it was kind of easy for me, I'm maybe I'm a dumb fuck. But they were like, I'm not going to tell somebody this cost $200 . They literally would not want to go to a person say here, take here's your choices, what do you want to do, they just would not want to have a money conversation with the person. And I can sniff it out right away, just right away when someone doesn't. Anytime I say what do you think about raising your prices $50. It's like a test that I do for people. Because by the way, you and I both know this, we've talked about this on the podcast before, raising your prices is not how I recommend doing things, even though sometimes you should. However, the moment I make one claim about charging more for something or that something should cost more, when a gym owner gives me resistance, I go oh, you don't think of yourself at all, as a professional, you don't think it has this value, or it just means you're fucking broke. And both those things need to be fixed, no matter what the case is. Right? You should have enough money to spend a lot of money on something that's nice, that's a good service that has value to you, whatever your priorities are. And if you don't, then you need to become better at making money. Being good at coaching and being good at a gym. Good at owning a gym are two separate things. And by the way, let's touch on this one before we go. If your passion is in coaching, Coach don't want to fucking show. If your passion is in coaching, and you refuse to be willing to let somebody else come in and coach or to take, guess what every coach that you're going to hire is going to be less good than you. If you're awesome. And you're a passionate coach, right? Every single coach that you're going to hire and come in to put in front of you people will not be as good as you at the things that you do. But they're probably some other things they are good at. And you've given time, they'll find their own way. But if you're unwilling to move past that point, you should have just stayed a coach, then because you are not well, you're not, you're not choosing to grow the business, you're choosing to essentially anchor down the business and hold his head underwater while you get to scratch your coaching edge. Silly, it's silly, when you think about it, they're not the same thing. If you want to coach, go coach clients, Coach all day, do great, you'll do great, you can charge more money for that. You can be a personal trainer, you can do all but you don't really want it, you want it you kind of want to dip your toes in either of those things. And that's not how this is going to work.

John Fairbanks 32:41

But if you're passionate about taking your knowledge of coaching, and teaching that to more people that can then take your same knowledge and help more people, just exponentially more people because you've taken what's in your brain, what you're passionate about, and what you have worked on for your whole life. And you can take that knowledge and you can put it in this person's brain and this person's brain and this person's brain. And now you have just tripled your ability to help others. And you love that.

Tyler 33:19

And if you learn how to market it to where now you're drawing more people in and you learn to speak to the people who are right on the cusp of joining and get them to come to you instead of some other schmuck who's going to hurt them and not do a good job. And then all of a sudden, now you got real good reach, and you're making a real fucking difference if you actually fucking care, or because just want to be a martyr.

John Fairbanks 33:39

That's it. Because if you love doing that thing, if you love being able to watch the clients that you helped with get better because you knew how to do it better than other people because you could help them and they trusted you. And then you could get coach one and coach two and coach three that could help their people the same way. From your knowledge, you made them a better coach, that coach can now feed themselves. They can feed their family, because they're now helping more people. If that is what you love to do. And if that is something that you want to be able to build your skill level to grow and make a difference in your community. Then we're your guys. Absolutely.

Tyler 34:24

Absolutely. So the criteria if you want to work with us, right, you need to actually care about people you actually care about spreading whatever it is your thing is in your community. Your metrics for success need to involve the need to evolve results for the individual and results for your community, your towel, whatever it is for all your clients as a whole it needs to be true growth, spreading health, whatever your thing is strength Jack deadness into your community that matters. Okay, that needs to be one metric of success for you as my business is successful . That is one of the two passionate, the only Passion people, they only live with that, and then they get worse and worse and worse at that as they go. Okay? On the other side of that your second metric for success needs to be can you make not just a kind of okay living, okay, you need to want to make a really really really good living doing this you should be this is a have your cake and eat it to situation and the amount of people that always stop just short because they're willing to deal with what they think they deserve is astonishing. always the case, right, and you'll just wow, this is just what this is. Okay? So, spread results, spread health get fucking paid while you're doing it, okay, it's valuable if you don't think it's valuable enough for you to live in a nice place and drive a nice car and have a good lifestyle for your family and your children and potential and growth opportunities. Okay, that needs to be one of the metrics of success in your business. If you think you're a successful gym owner and you're fucking poor, you're not you're just not and the third criteria is you need to be willing to make sure that your gym keeps it soul that it keeps a part of you in it that is it is anchored in what is right in the world. What is right in the world of fitness and you position yourself, you don't have to be positioned fully against all the things that are wrong because that may not be worth your effort. But you need to be very very very loud right? Anchored in what is right, what is true, what is ethical and be just a goddamn good person about it. Okay, so do good. Get Paid, be good. We're gonna be alright. Okay, if you want in on that you can shoot us a message at the gym owners podcast or message me at Tyler F and still on Instagram John Fairbanks, FL get in the Facebook group links in our description. You Bye everybody.

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