Do This BEFORE You Open A Gym

gym, people, coach, personal trainers, product, client, nutrition, fitness, results, sell, started, money, talk, years, tyler, give, month, build

TTyler 00:00

Ladies and gentlemen, welcome to this week's episode of the gym owners podcast. I'm your host. Tyler stone, over there's John Fairbanks, how are you doing, John?



John 00:07

I'm lovely.



Tyler 00:08

Good, really good guys. This week we got a subject that I think you guys are going to dig most of the people that we kind of that we target the we talk about, the gym owners revolution, the change in the fitness industry that we like to see, the types of people that get fired up by that, the types of people that choose to go and start businesses, kind of like our type of people are people that are fitness professionals, or at least fitness enthusiasts at this point, who recognize the need that something in the business or in the gym that they're in, or in their community, something needs to be done differently. That's the reason I started my gym, John, it's the reason when you had taken over yours, it's okay. Here we go. This is, this is now like I recognize the flaws in this. I know you, you're able to connect the dots towards what you think needs to be done better, to serve your people better, just be safer, to whatever this is, whatever the things that you choose to be, that you choose think needs to be different, you've already identified those usually, but then now that's usually where it stops for a lot of people. A lot of people look to do something differently, and then they just go, oh. And then wishing, wishing and hoping. So very often, people are making a career change, or you work your way into a part time project, or maybe you're just starting coaching. Maybe you're going from being a part time coach to maybe deciding to transition to full time. But there's a lot of pathways for you, if you're that type of listener, if you're the person who wants to see something different done in the fitness industry, in your community, and you're ready to make that change yourself, but you don't know where to start. That's kind of what we're here for today. Because there's a laundry list of things that can be done before you become a gym owner, before you open your gym, even if you're in the process of getting ready to start. That's one of the things like, Okay, well, what can I do before day one? And we're going to cover all those things from whether you're still in kind of the the space of coming up with concepts and ideas, or whether you're trying to get the ball rolling so you can maybe earn some money and really be prepared, from both a marketing or reputation, a having your specific kind of like training, use the term ideology or methodology, dialed in, getting All of that prepared before you just throw yourself out there to the wind and letting everybody come and either love or be disappointed by your product at that point, that's a very sink or swim moment. And it doesn't have to be that hit or miss, that do or die. Yeah. And



John 02:32

I think this is going to build off of two, like, I think last week's episode, or one of our more recent episodes, talking specifically for those personal trainers as well. Right? That idea of like, before you do a thing and you really do start coaching, if this is something that you want to get into on a part time basis, the exact same things we're going to talk about today can help you enhance and improve what your personal training or coaching services are. And if you can do it from that framing first, then it will only make the gym ownership side that much easier. Should you choose to continue to go down that path? Yeah. So



Tyler 03:05

one of the first things we have kind of on our list here, John, though, is like, this is the exciting part. This is the easy, fun stuff to pin down, usually. So for you out there, like, what is the thing that you think should be done differently? What is that? What should that be? And for me, I'll just give you an example. I I felt like there was not a lot of attention on service in the place that I was at. There really was not a lot of attention being paid to coaching expertise. It was all kind of being written on one staff member. You get to the point where you're just, I'm not loyal to the business and not they obviously were very not invested in the situation at all, like it was just And the thing was important to me at that point. Fitness was important to me, learning more about it was important to me coaching and really helping people sharing the same that first year or two years journey that I went through, being able to guide somebody else along that path. I mean, fuck, you can change 1000s and 1000s of lives if you give a fuck. And then I found that they didn't give a fuck. And so that was where I was like, Well, I don't even and part of me was in that situation. It's like, I didn't want to go here because of this, and I already had identified what needed to be done differently. And that's really where that started. That's where my passion to get into it started, and being able to turn coaches into, like, real career people, because I did respect the coach that I was working with at the time. I was like, Okay, let's, like, it's I think that if we get a system together where we're trying to train humans and we're trying to make them better, and we're trying to really level up our coaching expertise and do all that stuff while also delivering like a cool, fun, real, useful, practical training experience without all the risk and bullshit that goes on when you hire a disinterested coach, just fires shit down and, you know, fire shit down the line and doesn't pay attention. That was the thing that I needed to do differently, and I think that there was a space in our market for it. And. And for you out there, it's like, really, what is that? Is it? Is it that your gym's too soft, right? Is it that maybe your gym doesn't let you slam bars or wear cut off shirts? Maybe in your gym you want Louder, louder music and more real heavy training? Maybe you want to place this the opposite. It's maybe more approachable. It's not so intimidating. But there's something you need to identify before you pursue this a whole lot further, like, what just specifically, what things do you believe that you would offer that would be different from the things that are already out there? Because those differentiators are the key thing, because otherwise, and this is what frustrates us when we talk about, like, kind of I talked about this last week, or were we on a call, you know, it talked about, you know, gym owners, like pricing. These commercial gyms are nearly all priced the same, yeah, trying to make sure that your price, like, in the right way with your competition. Like, okay, we're all comparable. Good, good, good. Okay, well, that sucks, just to the consumer. Then you're not you're not trying to be better, you're not trying to do anything different. All that says to me is these motherfuckers are all the same, and that's a tough spot to settle into. So I do think it's very important that you define what you do differently, what you do better, and what your stuff really is. If you start with that now, people you like, people need to be sold on what is different about your place than everything else. What is different about you as a coach and everybody else, what is different about your community, your programs, whatever it is that you're doing, people really need to know what's different, because otherwise all you are is another cog in this big, shitty fitness industry machine. If your business looks and sounds and seems like it's just another gym for people to go do the same they do everywhere else, and you're not able to communicate what makes it different? Why would they bother with you other than anybody else, except for that they've already been through all the other places. There's just nothing. I think that that's the biggest trap that people fall into. I think in the fitness business is trying to do things just like everybody else, cuz everybody else fucking sucks. In regards to the public perception this industry is trash, okay? It's as predatory we maybe not personal trainers, gyms as a whole gyms with their two year contracts and bait and switch deals and all this shit, I believe truly that we have a worse reputation as an industry than Used Car Dealerships lately, at least in the last decade, I don't think the perception of used car dealerships is getting worse. I think it's probably improved since the 90s, to be honest with you, right? Sure there's just enough sample size where it's like, you know, these guys aren't all scumbags. I've had good experiences, but your fitness, fitness industry fails fucking 80, 90% of the people that engage in it at all. But now that more than that, are actually going to these gyms as a whole, as a country, and that are actually getting results.



John 08:02

And it's that last part, right? Because we know, like, it's just statistically speaking, you can see it, right? People are not getting healthier. They're not, they're not like they're, they're not getting the results that they would want to be able to get. And there's also a reason why, if gyms were as successful as they should be, people wouldn't just be begging for an opportunity to stay at home and not go to a gym, yeah? Like, that's why peloton, it's why Bowflex, it's why all of those things. It's like, well, from the comfort and ease of your own home. But everyone knows, like, it's, it's not one of those things. Like, everyone that does fitness long enough and works out long enough knows it's almost impossible to be able to truly work out from home and have that be a success. And the reason why you can say too, like, whatever is in your area, it sucks, because there's so many different flavors that you can be like, that's the one thing that's nice about fitness. So this is where, kind of what you whether we're talking about, like, early stage marketing, or how we're going to be able to kind of prime what those next steps are going to be for what you want to do on the business side of things, just like you said, talking about your avatar, understanding who it is you want to serve. When we dedicated that, we went really hard in the paint because that last episode. We talked a lot about that idea. But this is also getting it to a point to where you can get stuck in the one day, like one day I'll do this, I see that there's a desire, or I have a desire. I see that there's a change. I think I know how I would do things differently, because if you have that entrepreneurial spirit, you can't help but have this be something that nags and sits in the back of your head. This could be better. I could do this better. And we want to be able to really give a road map of how we go from one day I'll do this to today. I'm gonna finally fucking do it and knock down all these. It is a false roadblock, because I think that you have so many things, right? It's like, it's, I, well, I don't have any money. Okay, well, how do we deal with that? I don't have any clients, or I, or whatever it is. Like it's, I haven't even started coaching yet. Yeah,



Tyler 10:15

what if I, what if I stick all this, stick all this money into this place, and I, well, I barely crossed the finish line, but I get the equipment, I get the lease, and we get started, and then I'm starting to market and sell it. Don't know how to market, and I don't know how to sell. Nobody knows me in this industry, in this area, and now, like, all that, that starts to suck, like, all of a sudden. Now this is we talk about needing kind of some like, operational runway, like, carry your bills and all this stuff while you're continuing to continue to sell. It's really tough to start at zero, and just if day one you're fully equipped with your gym, and you turn the lights on the sign, and you create a Facebook page that day, and you go out on the street and you start trying to weigh people in. Man, it's gonna be a long fucking road before you're making any money. And even worse, this is what we're going to get into. Even worse than that long runway before you're making any money, is that you don't have a reputation yet, right? You don't have any results to hang your hat in. So who the fuck are you? And what the fuck are you? You're just a place. And when you start, if you start just as your place, if you just go, here we are. We are open. Here's what we do. And even if all that is really good and really well thought out, and your product rules, there is no proof of concept, okay, you're a restaurant that, to be honest with you, isn't going to get any meaningful reviews for a year, six months at least, right? Because the difference is, I can go into a restaurant, eat food and go that was good. It's good. I loved it. It was great. If I go into a gym, I can have an okay time, right? But that is such a small piece of what I think sells fitness and gives you, builds your reputation in a community, in a town, in a city, results, fucking results talk. That's all it really is. And so it's just then it takes time. You don't want that kind of honesty. How many lives can you change in your first year? A lot, I hope. But then you gotta leverage those experiences, and you gotta lean on them, and you gotta put a spotlight on them, and then you gotta market those outwardly in hopes that those results attract other similar people. That is such a slow, exponential burn by the time you keep adding layers and layers and layers upon results and testimonials that you can't, you just can't wait that long. So the thing we're going to get into here is, what do you need to do to prime your business? Yeah, right beforehand. What can you do? By the way, you can do this without planning on opening a gym just yet. Not all of these, but some of these you can if you go, I want to do this a little bit differently. I'd love to maybe someday open a gym. Start here. Alright, start with these things right now. First thing, you cannot afford to not market until you're open. So what are you going to do? Right? What are you going to do? I think you need to start coaching people like that. That's the first thing, because if you have no reputation like having deep pockets and slapping a gym and some equipment, that doesn't do you any good, so you do need to be the person that is helping people. And you can do that right fucking now if you want, you can coach part time out of somebody else's place. You can start doing the first step that we always cover in here is, like, virtual, online kind of, right? And that doesn't mean pivot your whole business to virtual, but that does mean, do some coach and coach some people get some results and relationships built first. That's going to be of utmost importance.



John 13:34

And if you start, if you start online, you're not dependent upon, or you do not, you do not marry who you are as a coach, to the equipment you're using, to the brand that maybe you're you're coaching under, you don't become dependent on any of those things. So if you start online and again, this is very careful like, I want you to like, thread the needle on this idea of playing any type of virtual game, you need to keep your eyes on the prize that your North Star is helping people that are locally and making a difference. At least that's what we can



Tyler 14:13

chase the influencer global brand, like, I'm just going to be a fit chick who sells programs on the internet like that doesn't work. It's really gotta be built around local and the other thing with this is we're saying the term online as though your coaching is all online. That's almost like we're tripping over a couple of different things here, because what it really is is you need to build and create a reputation, and you need to create some momentum, and that's going to have to exist online because you don't have a building, meaning, what's your social media going to look like for you as the person who was one day thinking about opening a gym, it better be fitness and wellness and results. And hey, I coach people, and here's a person I coach, and here's what I do, even if it's just you working out, it can't just be that. I mean, like that, very clear. It can't just be you working out, but it better be. Also, okay, this, this, you have to create a, I fucking hate this type of you are the brand, and you need to create a fitness brand, and you need to create a persona and a brand. But it's true, if I look at your shit and it's like, it's all, like, pictures of your cars, you know, and like fucking vacations with the kids and all this stuff is great, but if it's not about fitness, nobody's going to know. Like, when your business opens, who are they going to go a new thing that I have no fucking idea about that's exciting, but it doesn't give me any proof. It doesn't lean on anybody's reputation. It's, it's, it's just nothing. It's, might as well open another coffee shop or car wash



John 15:39

and starting online when you again, you're just kind of building brand new. This allows you to be able to start to flex that muscle and work on like, how do you communicate? So what is your communication strategy? Like? How do you talk? Right? We talk in a very, very different way than, say, your wife, Megan, does? Tyler, yes, for sure. Our communication strategies are totally radically different, but by design, as we've learned, who's the community we're trying to serve, who's the typical client that we're going to run into, and you really only get to just be willing to throw shit out there and just continue to go because as you, as you work with clients, as you communicate with people, as you you focus on, how do I keep a client accountable, right? What? What does accountability look like? What do the results look like? How did I communicate to get that that will get tweaked as time goes on? We live in the podcast realm, right, pretty firmly. And you listen to people that have been podcasting for years and years and years and hundreds and hundreds of episodes, and it seems pretty consistent that most people talk about the idea where, like, they don't even find their voice, quote, unquote, until, like, well past 150



Tyler 16:56

episodes. Don't you think that's such a good reason why you should start getting some on the ground experience before you don't even you don't need to lock in all of those concepts that we talked about ahead of time, right? You don't need to fully lock in your brand and who you're communicating with and all this stuff. You should have a good idea where you want to start. But then get out in the world. Start doing this before you get yourself, before you go buy start buying property, correct, hiring staff and buying a million dollars worth of gear like it's just not going to be it's not going to be the same, because your business and your gym is not going to be the same two years later, after two years after you open either, because there will be opportunities that will present themselves. Maybe you didn't think that you are built upon the foundation of another success that you've had, and other relationships that you've built, that you may catch yourself standing in a spot where you go, Oh, I never really recognized that. I never really realized that I could be in this situation. And you know, John, I wouldn't have thought that when I was coaching at this point, or when I had first started coaching, that I would like to be, like, truly keyed in on just weight loss. Oftentimes I have weight loss and then kind of like, use sports performances, my my sweet spot. I really what my passion for, was the strength side of training. And I suppose maybe I scratched that itch with high school students that I coach, but for the most part, like, I want general fitness but I was going to be lifting weights, we're getting strong guys. That was always the thing I leaned on, and then I recognized that that's just like one tool in the thing, and that if I make my brand about that, it's just not that interesting to people. And by the way, there's a lot of value, I think, in somebody getting a man his first 225 pound bench press as an adult. Sure, that's great, but I'd really like to keep a guy from the brink of fucking diabetes and death, change it and make him happy and then and like, truly, like, give them a new lease on life, and that changes the family and all this stuff. And I could do that in a roundabout way, with the target being the bench press, but for Christ's sake, let's just cut to the chase, you know. And that's where I've settled in now, at least as of right now, that's the stuff that I think is most fulfilling for me. And if I would have been stuck on something else and not been able to pivot, or not been able to really make have a system that allows me to identify these opportunities and then craft the product around it now that can produce and it can do well for me, and I don't have to make that my entire thing either, but these opportunities come and these opportunities go, and some of them you will never, ever, ever be able to predict. So it's very important that you just start moving first. Start moving forward.



John 19:33

How many years were you coaching until you finally settled in in this spot where you're at now? Yeah, seven. So this is what we're talking about. Is I want to help we want to help you skip seven years of learning, of ebbs and flows, of fuck. This doesn't work. Yes, this works because of this. One thing where you just said tally like you don't know, you don't know what's going to be your thing, but I can say with 100% fucking confidence that nutrition and helping people eat better and lose weight will always, 100% of the time be one of your most important tools in your toolbox that you have to be able to use if you care about humans. We are, you can, you will always be able to go down different strength avenues, different modalities, different different ethos, whatever it's going to be, but nutrition and how to eat and how to lose weight, because if you learn how to lose weight, you also know how to gain weight, right? So it's all the same principles, right? Just lose weight, wrong,



Tyler 20:43

but just do it really badly. Lose weight, and I do it the wrong way,



John 20:47

but you could do that shit. And this is where I think, this is why, out of all the years of experience that you and I have and both landing in a very, very similar spot, it's how much, no, like, it's, it would have been so much better if we had started here. And this is why, this is what we're recommending to you all, where it's, like, if you don't have all these things, you don't even have, like, it's, you're just at the very beginning. It's start right here, because it'll make life so much easier as you start going down and start adding complexity to everything that you



Tyler 21:22

do this way. You're going to learn who you're coaching. Gonna learn how to market to them, how to communicate with them. You're gonna have to review proof of concept. You have proof that your shit works. You have social proof. You're gonna be able to acquire tons and tons of testimonials, whether they are on your Google business page that you created ahead of time or you just keep them. But you need to actually be this problem. You can't actually be a professional when you're doing this stuff and preparing, because every one of these things matters. If I coach someone and they lose weight, and I don't get five or 10 quotes from them about the process, raving about it, I don't get photos with them or of them, or I don't keep track of the numbers, while that still is a benefit to me and my community, what a fucking wasted opportunity to take someone who's been successful and allow that to inspire 1000s of other people to like light that fire, let them know that it's fucking possible. And this is the thing, when people just coach great coaches who have no fucking mind for marketing or even just securing this tiny little aspect that I'm talking about, proof that your shit works, for Christ's sake. Okay, guys that don't do that, coaches that don't do that, like you, can still have a great impact on the person in front of you. There's just not going to be as many of them as there could be, and a lot of them are not going to have the proof that they would need in front of them in order to make it so that you can to make them willing to spend big money if you want to do this, like it'd be nice if you got paid well to do it, first off, and sometimes people need to know you fucking can do the thing before they're going to pay you a shitload of money to do it. Now, then you're gonna learn who you are, who you're coaching, how to talk to them. The other thing with this is, as you're doing a lot of these products, whether it's one on one coaching, like in person, personal training, whether you're training people in the park, in someone else's facility, whether it's remote or hybrid, all of those things require some sort of nutrition component, just like John said, which means you're going to have to learn how to fulfill on nutrition coaching one way or another. Systemize this. This is the big, most important thing. Systemize your communication. Systemize your process. Get to the point where if somebody comes in right now, it's if you've got two or three people, you've run it through, and you've been doing it by the seat of your pants, fine, so we all do, right, okay, I think I got a plan. But then know that when five more people come in, boy, it'd be nice to be able to, boom, send it out. Have a have a system that works so you continue to tune this up, because John used this term all the time, but this is a million dollar down sell in the end, yeah, eventually your standalone nutrition coaching or online stuff that you've just tuned up from, whether it's writing down all the workouts that you make that you work when you work with people, one on one, write them up. Make sure there's a demo, link to a video and a YouTube video of how to do each of these. You don't have to make the video, just find one. Whatever exercise is there. Make it be a link that they can click on. And you can just do that with every single workout that you do with everybody, because then you can start slapping stuff together. From there, you have a general structure, you can then, boom. Now I have a five week program, a 10 week program. I got a good giveaway. I have, I have that stuff you learn how to create these things into deliverables, so that now when your gym starts, when your gym does open, right? My gym opens on January 1, on December 1. I have no ability to make any money. I have no ability to build any momentum. I have no products. Well, there's a lot of people when you're about, when you do have a gym, that are not about to join your gym either. They're just perusing. Maybe they're not ready to commit. Maybe they're not ready to become a gym person. But if there was a way for them to get it. Results from you. That's cheaper, by the way, that costs you almost no fucking labor, and then allows them like, a high likelihood of success, because it's directed the issue for weight loss, which is nutrition. Well, having a standalone nutrition product now means if someone comes in and goes, I just can't afford personal training. It's just too much, or even if I've been doing personal training for three months, but at 678, 900 bucks a month, it's a lot. That's a lot for some some people's budgets cannot support that for the long term, but maybe they can invest for long enough to get some good coaching and a good understanding of what to do in the gym, and then they down sell themselves to something else, say, online program where it's just workouts, workout club, whether it is one of your down, sells to a group class, whether it is just a nutrition program. This now exists as the thing that will, I guarantee you make you a million dollars as a whole. And that's super important. You gotta have it, because it shores up a ton of gaps in your business and a ton of gaps in your marketing. Because we talk about, we're always trying to communicate with the person who is right about to step in, right about to step in? Well, there's a lot of people that are two steps back. Now you can make money from them too, because you have this in place. You can't seek those people and try to convince them. Listen, we know the gym's scary, but it's not that scary. If someone goes to the gym it is scary. They're just not there. It's, it's just, they're just not there. And there's no amount of you being like, no, come on. It's fucking Don't be a pussy like that. That's not going to convert them. You're chasing people that are too far away. You're it's like trying to convince somebody that they should be fit. You're that's too far down the line from signing up for a gym membership for you to be wasting your efforts, unless you have a product to put fret right in front of them, and the best product you could put in front of someone who front of someone who's choosing, who has no idea of choosing with, like, choosing to be fit is not on the radar, is Mountain Dew. Sell them. Mountain Dew, somebody else is already getting to them. Okay, you got, there's no business for fitness for them yet if they don't want it. So this allows you to, kind of, like, move that forward. John, you got early stage marketing, and I think it's super important, because you then start to create early stage product development, all without the overhead of your fucking gym, all without the operations costs and all the stress. You can craft this product with four people trying to lose weight, and you can tune it up. Where did they fall through? Let me go back and revise it. And man, does that make it a very exciting opportunity. And I think every coach and every coach with a nutrition philosophy, even though it's different, I think every coach's unique take and unique communication style is valid. I think more so in nutrition coaching than it is in workouts, trying to sell workouts and be like a virtual, remote, online workout guy, just writing a programming coach. That's a lot of fucking labor to really do custom programming to in to, in my opinion, it's barely worth it. Most coaches I know who are doing that writing custom workouts for people every week, they're either lying copy pasting them all. So it's, it's essentially not worth it for the client, or it's definitely not worth it for the gym owner, financially, for the time that they put in it. It's a ton of fucking work, man. And



John 28:13

so unless you're getting paid $500 yeah, that's a lot of



Tyler 28:17

people get done with, like, my kind of scripted programs and nutrition stuff, and they want me to, like, write them custom workouts every week. I'm like, I don't want to do that. Just don't want to. And there's so many places out there that are better than that. Like, let me help you sort through this. Go give fucking RP $25 a month. Like, I'm going to charge you 20 bucks a fucking workout, and I'm going to be the whole time. I'm going to be in front of my computer going as adult, and maybe you do, but then find a way for it to



John 28:48

work well, and it's still but that's just another level of complexity. The one thing that I like about nutrition is it doesn't matter if you are a yoga person. It doesn't matter if you're a powerlifting person. It doesn't matter if you're a bodybuilder. It doesn't matter if you are a stay at home mom, losing weight is losing weight is losing weight. But if you go towards templates and workouts and things like that now, now you have to get to the next level of specificity where, yes, you can do that. We know a lot of great gym owners and coaches and personal trainers that do do that and did and it's a part of their it's a part of their service package that they offer to people, especially on that down sell. But the biggest reason in the very beginning of this process for you that I like this so much is that you can do it quietly, not in public, by working and refining and sharpening your process. So then when you do decide to step forward, and you do take the next step, you almost appear like an overnight success, right? It's this idea where it's like, man, he's really got his shit together. It's very, very hard to learn and cut your teeth in a public fashion, where. Everybody's watching your fuck ups are there because you're going to have you don't know if the client that you just snagged, if it's early in your career, you don't know if they're going to be a whale that'll happily pay you hundreds and hundreds and hundreds of dollars for for 1000s of dollars over the course of years, or if they're going to be someone's going to drop off and are going to quit and not even actually do what they're supposed to do in the first two weeks. Like, I have yet to figure out who's really going to be able to step up the plate now the first couple of weeks in and be like, All right, this person's really in, yeah. But you start to learn sometimes



Tyler 30:37

Their commitment, commitment to fitness, is not always a commitment to like spending, and it's almost okay. It's enough to get them into the product. And those are almost two separate things, and I start with thing one, once I get them sold, we start there, right? And we go and we get them the results, and then some of those people are still broke, it's okay, and they end up being like, base level consumers, and it's wonderful because I gave somebody who didn't have the means the opportunity to, like, really do it. They just had to do, you know, a little more of it with a little less of my time, and a little less hands on stuff and a little less premium product. But, and that's exactly the benefit of this trial and error phase of you being able to build a ton of this stuff out, is that, man, you can make products for lots of different people. So often someone will ask me for something that I don't have made. Yeah, so you put a price tag on it that's more than you expect, and then when they pay it, you then do that right? And if they don't want to pay a lot of money, then perfect. You saved yourself bunches of effort for very little money. So I think that there's value in getting this stuff moving. The big one too is we talk about the on ramp. This is your very clear on ramp for not just you, but for your clients to really get an understanding of you and your brand. They should be chomping at the bit by the time your gym opens. And you can do it by spending $25,000 on just saturating your Facebook market, market area for, you know, three months leading up to it, like all the chains do when private fitness or crunch fitness opens up in your area. Man, I know when I drive into the geographical zone, right when I drive into the Fortnite circle of a crunch fitness it's about to open because that spending is hot and it's on everything. And once you're new to something, if you drive into one of those areas, they're going to blast all of your shit because they've been climbing up everyone else's ass who lives there for so long. The moment that algorithm gets somebody new to slap that on. You're going to get nailed a bit, so you see how that stuff does work for them. Well, you can do that without the money and really make it about what it really is about, which is results, your products, your personality, the things that you're trying to do, and also early on in the game, like, Let's go one layer above this. John, now let's say you're now in the process of openly saying you've got a lease agreement that's about to be signed. You got equipment on order, maybe even got a couple personal trainers that you're like, that have agreed to come on board part time, full time, whatever. All these same concepts that we've been talking about this whole episode, apply for your staff as well. Meaning whether you can, you can you guys can collaborate on the product. It can be your product or your thing that you're delivering that they can then fulfill on and coach and offer accountability, but it's the way that you fulfill your online stuff. Specifically, I'm going to stay in the nutrition pocket because I think it's the most important. I think it's the one that should be in every facility. I'm going to stay there. But I know, just know that this applies to anything else that you're doing, that you've built before the gym starts regarding nutrition. And it's like, what is your philosophy? Is it okay if your coach has a different philosophy? Great, let them reskin this structure to something that works for them. But they need to also be marketing now. You can't just start paying these people 25 bucks an hour to sit on ass for five six months before your facility has its grand opening. You just can't but what you can do is say, Hey, here's this kind of canned thing. Let's sit down and collaborate on it. I'll give you some ideas of how I market it and how I put it on my social media and how I fulfill and we build these processes via your linktree and your social media, and I'll help you with the content and all this stuff, but then they can just work on essentially a commission based and be selling and fulfilling this product that's branded about the gym that will get you all the momentum again, early stage marketing, early stage fulfillment. Now marketing, sales and fulfillment, you're getting out of this very early on in the process, and now your coaches are able to make a little bit of money before the grand opening. Which one is the easiest fucking money they're ever going to make? Two now they have some results to hang their hat on, and they also then have a crowd of people that will be loyal to them, at least that they can market to well, and



John 34:57

that trust is such a huge deal. Yeah. You help someone lose 20 pounds, the trust that you now have formed with them. This is why we love this idea of like, it's it can be it's the lowest barrier for entry. They don't even have to come to the gym. They don't have to join your lame ass fucking cult in your gym and interact with personalities. They can do it. It's all about them, which people love, right? People love to talk about their own shit, and it's about them. So you're gonna make it all about them. They get success. That success is tied back to you as the coach that helped them get there. So when they are ready to take the next step forward, it's with you. Yeah, there's no longer any of that, right? The next thing that I go ahead



Tyler 35:41

really quick though, to jump back when at the very beginning, we talk about, what do you want your gym to do differently? And if you care about results and client success, it is offering better service, more service, and really connecting people to helping these other people, connecting people to people who care, and connecting products to people. Okay, this is super important. And now, because you're wanting your business to, I hope, be less of a turnkey. It's just there. It's not running like a car wash, is what I'm saying. Isn't a laundromat here, right? So if you want a laundromat style gym, go get a franchise, get some investors, slap it in, walk away. Someone will clean. Someone can just stamp out key cards fucking every day, like that's that's really all you need to do. But if you're trying to do it differently, you're going to require a little, a lot more human involvement, more staff, more personality, and this, because this is a thing that you're going to do. Why wait until the day you open? Yeah, to build this reputation, to build these relationships, and to truly this gives you a chance to vet your staff, to make sure they really know and get them on board with what you think is right, because you can, you can, one, get them into the box you need them to fit in. First off, that does matter. And two, if they are a person who can grow out of that box and kind of stand on their own and have their own direction. And there'll be that they can have that entrepreneurial career focused these, these traits that I think that a good professional long term, like a career coach has, you'll know that right away, and they'll already be standing on their own, and they'll go, Oh, I like this, but here's how I want to direct this. And here's a boom, you've given them an opportunity to grow out of that box. They gotta be in that box before they can grow out of that box, though. So you go, here's where we are. You want to do something differently. Let's go. But this really gives you a chance to get your people going with people beforehand, and that is going to be the number one thing that's going to differentiate you from here's your key. There's the equipment type spots. Well,



John 37:44

because what does marketing look like? Tyler, if they're if you don't do all these things, we just tell you to do. What does every gym's marketing look like that doesn't do this, every gym's



Tyler 37:56

marketing, every gym that doesn't do this, their marketing looks like what 10% of your marketing should be, which is, here's our location, here's our rates, 10 to 15% here's our location, here's our rates, here's a picture of our logo. Here's our equipment, our equipment, and not like a piece of equipment either. It's like, here's a room, here's the stuff in it, and that's most of what fitness marketing is for people that for businesses that are not making it about results, and that are not making it about people, and that are not making it about actual products, take that back. They are making it about their actual product, because the product is a room with stuff that appealing to the person who's like, Man, I fucking need some help. Man, I don't know what to do. I go to the gym. I gotta lose fucking look at all this shit. What am I supposed to fucking do? Fuck like that. If you straighten it sucks. Oh, good. They got a room full of stuff, right? How appealing is your room full of stuff? You're not at all. Your



John 38:55

your price is the same as everybody else. You look the same as everybody else. You are a gym, you invested with a couple of other silent investors. They bought a bunch of equipment, they put it into a room, and they want to, they should just live stream it, to be honest with you, if I had a gym like that, Tyler, I would want to have the lowest barrier of entry, and I would offer a premium live stream service to watch fucking morons



Tyler 39:24

comedy. Oh yeah, be hilarious,



John 39:27

yeah. Like you love everyone loves those meme accounts of like Jim fail nation, or whatever the fuck I'm gonna give it to you live.



Tyler 39:33

Let's deviate here. How dope would a gym fail fucking gym Be? Be like, Are you dumb? Do you not know what you're doing? Well, we're not going to offer any information about how to use any of this equipment. Just wing it. Just so helpful. Shadow box in front of the cable machine. Go for it.



John 39:53

Like, yeah, no, in fact. In fact, the opposite Tyler. We're going to make sure that all of the pieces of equipment have, like. The helpful, like, this is the biceps, and this is how you do the machine. But you put the wrong thing on



Tyler 40:05

The gym fails nation instant reels that are of that machine being used very much wrong, and then just let them do it. Yeah,



John 40:14

Spider Man,



Tyler 40:15

and it's like, the guy, it's, it's the liver King doing his weird band thing that he's doing? Yeah, I guess that's the perfect idea out there. You're welcome. I guess we're just, we're just dropping million dollar ideas on here. Um,



John 40:29

but to go back to like, this whole concept, right? Is that, if so, that's what marketing is going to look like, you'll look like everybody else. So how different is it when you have, when you're leading with client results. You're leading with testimonials, way before you add any of the overhead from loans or rent or mortgages or the fucking stress of now being the boss. So different. It's such a different power dynamic when, I think it's fair to say, Tyler, when you have now turned it on its ear, and this is what's awesome. And I'll and I'll explain exactly what I mean by turn on zero. We have helped two different gyms that have almost the same identical model, 24 hour access. Yes, there's personal training available, and that's pretty much it, right? But the two different models that were the same between these two gyms is one had 20% of their population in a coach product, the other one had 80% of their population in a coach product, and one



Tyler 41:31

of them costs a whole lot less to operate. It costs a whole lot less to get started. One of them's clients are will fucking run through a goddamn wall for it. And then the other one is they're renting your room to go work out with most of the clients. It's true. It's not bad. It doesn't mean it's a bad business. It doesn't mean that that business does a shit job. But they are on the low labor end of it. They're just not person to person. It's not a service focused business. That's all right but I'm going to tell you, with way less members, that amount of money, Jim makes way more money, and that 80% gym keeps growing and growing and growing and growing and growing. These other gyms start to start to hit a growth cap, because also, a lot of what you end up doing if you're only doing access, it's like, fuck you. There's only a few levers you can pull, and one of them is like, uh, well, we're cheap and we're only doing access shit. We need two year contracts, two year contracts, and then, and then your reputation starts. If people are in a two year contract and they're happy they're getting results and they're showing up and they love the gym and they feel great, those people will be fucking stoked, and that two year contract doesn't mean anything to them, but if your system is dependent on just contract length at all costs, and that's what keeps people paying, is the forced legal threat of fucking turning them over to collections like that. Those people are unhappy and you're on borrowed time. You're just on borrowed time, and churn is your game. And that's, that's a tough way to be. But it's not that there's necessarily a bad thing about having less service. But then you kind of get real good at the service that you do have. You may need to price it accordingly. And I still, I believe it's much better to not take your gym from a 24 hour spot with 800 members and try to force it into becoming a 3000 member gym. You will ruin that gym no matter what. Still, only 400 are showing up. But if you go to the two or 3000 all of a sudden, now there's going to be 800 people showing up, 900 people showing up. And now the place sucks for everybody who is in it the whole time, and none of those people are happy. None of them are going to like it. It's going to be crowded. It won't be worth the money for every for anybody, you're much better off taking a seven, 800 member access gym and starting to stack services on it, and really how to market those services, because if you're if you've only been talking about your room full of equipment and your rates for years, talking about your $100 an hour personal training, or your $800 a month fucking training packet, training and nutrition packages, is you're just going to get the wrong People, because people are not going to the value lot to buy a Ferrari. They're just not.



John 44:25

Now, you just use some pretty, like, hilariously large numbers. For anyone that's thinking about getting started, right, 700 members is not going to be on your computer, I promise. Right, yeah. But to use that exact same model, right? Of exactly what Tyler's talking about is, if you're somebody that's brand new, do everyone's favorite soft gym math. When are you going to be stoked to get your first 50 members? Do you want those 50 members spending $50 a month with you? Or do you want them to spend $500 a month with you? Yeah, and that seemed. Was ludicrous that this is brand new to you, because, like, well, how the fuck do I even do that? And this is one of those things of reframing of how you're selling, how you're talking about it, how you package, right, how you how you put these things together and put them in front of people, to give them choice, to have them step forward for what they choose to do next. That should allow you to be able to get $100 an hour. And again, this is not, this is not sessions. And so this is why it's it's all part of this larger ecosystem that all becomes very dependent upon the very first thing we've laid out for you, which is nutrition, this virtual aspect of being able to do this that opens the door to more otherwise you're going to get caught in fucking punch pass games and selling per sessions.



Tyler 45:46

And let's be real, these numbers, I want to talk about some numbers that are fucking scary to you, because it's okay 800 members, if you're about to thinking about opening a chain, what does that seem far away, especially for your market? And we are, John, you and I are both in smaller markets. So like those numbers are, you know, if we if we pop up and get 800 or get 1000 members like that's taking a lot from a lot of other gyms, I would guess, or at the very least, there's a lot of people that aren't going to find their way back to those other spots. But let's just say at 800 and let's say at that math, you're a $50 a month gym, like all of them are $50 or less. That's 40 grand a month. Yep. Okay, now there's a gym that you and I worked at, we got over $90,000 a month, right? Yep. And how many members did they have? Probably two,



John 46:28

just under 200



Tyler 46:28

just under 200 Yeah, cool. Do the math on that, guys, how many people do you want to have to sit down and sign up? How much churn do you actually have when you have 800 members, by the way, it's fucking a lot. You're going to be processing cancellations, and you're going to be processing new memberships, and you're going to have to be just meeting with people. It's just that kind of becomes its own thing. It's the logistics of getting people in and out of this singular low value product in your business on a very large scale that sucks. We talked about the crunch fitness and planet fitnesses that are two, 3000 on average, like 3000 members,



John 47:04

Well, they want five right? They want 5000 members on average. Let's



Tyler 47:08

sit up 5000 people. I gotta get there, there better be a real automated product. They all gotta get handed a card, right? I don't want to hand 5000 people a card this month for any amount of money. I don't want



John 47:18

to have to buy, you have to buy 5000 cards to hand out that's



Tyler 47:22

like, not the things that I care about in this business. So the shipment has less than 200 people, though. What did they do? They did, like we did, very focused products about very specific goals first. And there was, there's a I won't, I probably jam up the order in this, and I don't really care. But they had, they had some personal training. So we sold a lot of personal training, right? They had coaches that had some availability on the schedule. So we went from that to personal training. Their group had group classes, was kind of the foundation, and some open gym opportunities. It really built a lot on personal training, on nutrition programs, on seasonal challenges that aren't just scammy shit. Just like, no, here's a six week thing. You can do it in the gym. It's a separate class. You can do it coached or uncoached, and here's how it goes. And we did big tickets, we did smaller ticket stuff. And we've kind of built in some semi private, like small custom groups, more so than just, like a group class that's tiny based on a bunch of people that don't know each other showing up, but they're all playing, paying a personal training rate. I don't like that, but I do like the most that I like is the small customer group all me and my friend, let your gym click up as long as they're paying fucking way more money for that hour. I don't care if they get Clicky. That's fine. I fucking go for it. If your coach is making 125 bucks an hour for that hour, and the business is making an extra 150 bucks for that hour, like you got no fucking complaints that the clients are stoked about paying it to work out with, just like their friends and their group at their hour that's convenient for them working on their goals. So we layered all that stuff in, while also doing some intake assessments for people that had specific goals that they paid extra for. And then we would check in with them. We go, boom, here is your pathway to the goals that you're looking at. Here's what we did. Spend an hour with them. You have a conversation with them, and you go, here's where you are, here's where you want to be in 12 weeks. Here's the products you can buy. They want to, they want to get you there. Take it or leave it right? They don't. They don't have to buy all this stuff. They don't have to buy supplements. They don't have to get a personal trainer. They can come in and do your workouts. Maybe they do the group classes, and then they latch on to the nutrition program perfectly, and then maybe they want to check in with you again in three months and do another kind of overall assessment and goal setting, meeting and stuff. You get paid every step along the way. This gym basically doubled its revenue, and it's a million dollar a year gym with less than 200 members. So you don't need to chase these big, huge numbers of people, if you have the products for the right people to get the people to where the people are trying to go.



John 49:49

Yeah, and 200 members at $450 a month is 90,000 it's $90,000 like, it's, it's, so that's not



Tyler 49:56

even that, by the way, it's just me as a personal trainer, like I. No, not a single client that pays less than that, right? So, like, if you're just a you know, that's what a great way to start building a few of those smaller, what's the word? You can build that in smaller. As a personal trainer, I can't have 200 clients, right? That's all relatives, right? What I'm saying is is, as as your gym goes, though, if you're trying to develop some stuff, get them relationships with clients already, because they'll be already making 100 bucks a month, 150 bucks a month here or there, for some of the remote coaching, your business will also be making a cut. Then once the gym rolls over, they will have actual one on one personal training clients. They will know and how to sell the easy to scale stuff, which will actually probably get you more than the 250 a month per plus, you will still have tons of people doing your base products that'll drive the average down, but give your overall base of people that you could now recruit from, sell to, etc. Now you have, like, a big, nice audience that's like already in your facility. You have their email list. They see they're smiling at your coaches every day, like this now becomes the foundation that you can build



John 51:05

well, and it allows you, as the gym owner, a totally separate gym, to from the $90,000 a month gym was a $50,000 a month gym, and we put in the exact same systems and and it just allowed the the owner to Say, Well, if I just hire another personal trainer, I'll just make 5000 more dollars a month. Yeah, and



Tyler 51:25

even though maybe, by the way, even though maybe, like, a third of that is profit by the end of it, you know what I mean, right? Are you driving Rev? That's free, hands off money at that moment. At that moment, you're like, oh, plug in a coach. I just straight to the bank an extra $20,000 this year for



John 51:44

me and Tyler. You just hire more



Tyler 51:46

coaches. Over and over again. You're just printing money because you have the singular everything's in place that moving now one variable, adding one new piece on top of it just continues that growth.



John 51:58

And you talked about why you had started a gym and what you wanted to be able to do differently. For me, the biggest thing in the very beginning was I, I knew that I knew good personal trainers, and I knew coaches that were being taken advantage of at the places they were at, yeah, and that drove me to want to be able to give personal trainers and coaches that were really good, that that were in it for the right reasons. I wanted to give them a space that they could be successful and then be rewarded for it. So that's why you're never going to hear from us, the idea where it's like no you can find personal trainers and coaches anywhere. Fuck them. You're going to pay a minimum wage no matter what they're doing and just screw them. Yeah, and it's because we'll beat



Tyler 52:39

it. That's why hashtag gym launched, because that's why, and it's unfortunate, by the way, we'll shit on a lot of their execution and stuff. But I will say this to go back to the stuff you should be doing ahead of time, the relationship building guys from just might have been a kalo and thing. I don't know if it's a post or post hormozy Gym launch conversation they were having or not, while I shit on their ethics in regards to the industry as a whole, there are some business concepts these guys do have pretty ironclad to make more money than me and all of you listening. So whatever. But so do crooks, but one of the conversations that they weren't having was, if they had to start all over in the industry, right, what they would actually do was sell just like weight loss, whether it's nutrition. And essentially, the challenge is probably the same challenges they just throw out there, right? Yep, but so just put yourself in the shoes of trying to do something like this ethically. What they would do is they would just sell weight loss, and they would have the results, and they would have before and after pictures all on the wall behind him, and he said, I would just rent out a tiny little office, and I would take meetings, I would run ads, and I would just take in person, sales call meetings all the time with all these results before and afters and testimonials behind me, and I would just sit there, and I would sell this one product over and over and over and over again. And it would probably work. The issue is, you better be in a place where you can sell a lot of $400 products, because you're not going to sell that to you're not going to sell that to the same person twice, right? There are some real limitations to that, as long as you don't have ongoing coaching products, but, but just know that. The juggernauts in this industry like they don't even want to have gyms. Just know this. They don't, they don't want to have gyms, they don't want people to get results, but they're, willing to leverage the idea of a transformation of a before and after, and they'll sell their goddamn soul to use that to get people to buy whatever one and done bullshit they're trying to do, because it would work so well and make so much money. So imagine all of that done with like one tiny little extra thing, which is giving a shit that most people you're doing business with at all, and hoping that they're actually successful, and being a little bit invested in their success, which, in my opinion, drives the value and asking price of what you can get away with asking much higher. It makes the impact of your testimonials and before and afters much greater. And then you're sitting. In a spot where, like, oh, you can have your cake and eat it too. Fuck, go for it. So, I just think that this is the preliminary stuff here. Start coaching, start getting results, document the whole thing. Um, start your career, your career. Your career starts with one person. What a great example for me to segue into this year before we sign off, is Megan was probably, like, her first, like, full on, just personal trainer who's been working with our system, right? Yep, her client's been almost two years, I believe, almost two years to the nose. Her very first client is now officially down 100 pounds. That's awesome. Very, the very first person this, this person. This is a person who asked me if I would coach her, because he didn't know she knew Megan. And I was just busy, and I understand I was like, Man, I don't know, but I think Megan might be able to do it. Oh, I didn't know she did that. Handed it over Megan's soul. She did the offer stack process. It got the person going on nutrition, which means we're addressing the right needs right away, and this person built from a lifetime of things headed the wrong direction now an absolutely new lease on life, absolutely that singular client. Success, not only does it give Megan lots of things to market about and a great reputation alone, but every bit of momentum that was gained along the way from this person six months results, all of a sudden, other people go, Oh, I'd like to make that much progress in six months. But it just keeps going. Guys, it just keeps going. If you keep doing it, you keep doing it right now. I mean, she's got has, she's, I gotta do some math on this. She might have accidentally beat me in the 1000 pound thing this year, just kind of by doing it. You know what? I mean, I was, like, really trying. I was like, Come on, give me your fattest dads.



John 56:47

Are you fat as fuck? This guy?



Tyler 56:49

Let's go. But, I think that's important. That would just start, you know, she would have hemmed him out or tried to go get a job with somebody else. But it started with a person. Yeah, that's the most important thing. Just start with a person coach, that person gets them there and is able to system. We started with a system based approach, like right away, when it really did need to happen, she showed up to have been coached, zero hours, an iPad full of stuff, and selected this and boom. How would you like to start? And it was almost too slick at that point, these products have been refined quite a bit along the way, but but now like that is what makes her more professional, is that because she really dug her heels in on the entirety of the process, the whole way, and making sure that it is professional and scalable. Now it goes two years later to an absolute, undeniable, high quality hiring, career reputation.



John 57:45

She quit her job Tyler, like it was, like she was a part time personal trainer, yes, like it just like, for Megan, like it's, it's being even a larger journey. Yes, she's not only achieving where her clients have lost 100 pounds in two years, and May, collectively as a group, have lost almost 1000 pounds, if not more at this point. But even for her as a person who went from zero hours coaching to getting her first client working part time, waking up at three fucking AM, to be able to pull double duty while still coaching to now quitting that job. Yeah, and being a full full time,



Tyler 58:19

By the way, it took her, like, maybe six months to quit that job, the day job, uh, she should have quit it in two honestly, you went from one client to another group, small group, and then a second small group. Well, those are really profitable hours. And I'll tell you, for those of you, you get down that road, start coaching. These are good problems to have. Get yourself three or four separate clients that are doing two, three hours a week. What is that extra 1012 hours a week? Well, it's a hell of a lot more money than you're ever going to make going and working at a gas station part time or something, you know. So you really get to kill but she was hanging on to that day job and she wasn't sure that she could really sell. Well, I was like, you can't sell right now because you only have these weird fucking hours available, you know what I mean. And the moment we pulled the plug, it took three or four days before the schedule. The next it took one more client being sold, and it's like, basically, now you're making more money than you were at your day job, because you make five times as much money as you do at your day job per hour. So it's pretty fucking easy fill 10 hours. That's the best part about this, guys. You're going to start this every hour you're earning on this. It's worth way more money than a general wage. It just, it really is. So you get to the point where she was, like, it was dumb to hang on to the day job for six months because it cost a fuck load of money and a load of hours earning very, very little. So the moment we turned that corner, I was like, I hate to say I told you so, but we could have had a much nicer summer. You would have just not



John 59:54

and I'm swinging Pepsi, you know, right? And Megan's not alone. You're not alone on this list. Saying, because I just heard this this morning, where it's 40% in a poll done in the US right, 40% of the population is running a side hustle on top of their day job, because fucking everything that's going on. So the reality is everybody has to hustle a little bit more and be hungrier and try and get after it and it's never been easier to do it. So if you're listening to this, and this is the side hustle, don't fucking drive for DoorDash. The fuck are we talking about? Don't deliver for Walmart. It's all these things, but it's so real that that's what people are choosing to do because they think that that's the easiest. And I'm telling you, it just, it isn't



Tyler 1:00:44

coaches hesitate to start. When they hesitate to get in, they hesitate to start to do, to do any sort of making a career out of this thing, right? It doesn't, you don't gotta jump, dive in completely, but take a step forward. Because that really is the it really is insane. This is, this is like a fitness person getting a fitness inquiry going. I'd really like to lose some weight, but I don't know. Maybe I'll start in six months. They'll tell you all how miserable they are. Oh, I'm so overweight and I feel so bad. I get this a lot, because I had two of these in the last few weeks where I have a client, or I've, I've a lead message me and sob story. Oh, I'm ready. Okay, well, here's we go, here's, here's what we gotta do to get started. You ready? Well, I'm going on vacation two weeks, and then this and that. So let me message you in like a month. And what happens, John, it's two years passes. I'm serious. I had to, I had to point this out to a person like a few weeks back, sent them, and they messaged again. Okay, I think I need to get something done. It's almost the same spiel again. And I said, just and so when I told them the same things, okay, well, I have this and that in two weeks, and then I'll be and I said, that's fine. I said, just because I don't push, I don't give a fuck, I'm not going to sit here and go, Well, I mean, if you really care about it in two weeks. Maybe you just signed up now, and we, I don't care, because with nutrition, they gotta invest. And this person's like, Well, I still have this and that, so at the end of the summer, I'll start, and I just send up a screenshot of the message. I said, this is the message you sent me exactly two years ago. Like to the week I'm going to start in two or three weeks, or yada yada yada. And then I said, two years fucking later, you've made no progress, and you're still back here. So I don't, I don't care to sell you now, but in fucking two weeks, three years, or whatever it is, I don't hear from you, dude, like, I you need to not make this mistake. Yeah, this is on me. This isn't on me. Like, I don't care. It is whatever. I'd love to help you. But don't make this fucking mistake again and let four years go by. And for you, if you're thinking about making this a career, God damn, you can get a lot of ground covered in four years, and it'll move a lot faster than you think, and you'll get a lot better than you think, and you will make a lot more money than you think. So just, you don't have to dive in head first, but get moving. Okay, it's time. Yeah. And



John 1:02:57

if everything that we're laying out is it just seems like you're just kind of just drinking through a goddamn fire hose. The reality is, this is what we like. This is the aspect of we want to be able to have you be successful with the people that you're working with. And in order to be able to do that, either you can jump into the gear Academy, which is a larger commitment, that you get started with us, and be able to do all the things, or it could be something as simple as, do you even have the game plan, or is your brain, or is your brain a bag full of cats, and it's just fucking everywhere, and you cannot stay focused enough on what the fuck am I supposed to be doing? We just gave you an entire episode between this one and the last one, where we talk about personal trainers, of all the ways that you can do pre marketing and take the very first step to going virtual, getting some momentum and taking the first step. But if it's too much, we'll sit with you as well and just build out those game plans on just a quarterly basis. And we'll sit with you and lay it out. I'll sit with you, Tyler. Tyler hates the game plan conversations, but I'll sit with you and get you organized. I



Tyler 1:03:54

don't mind. I just gotta. I need you. We got to do one with John first. So I know you're about it gotta be about this life. And if we get you, I don't want to sniff out. I don't want to sniff out a fraud, man, I need you to care. That's all. So I need, I just need you to really, to really be one who wants to participate in the revolution, man. And so that's, that's, that's what's important to me. And so when we get you started here as but, let's but let's go, man, let's go. John is like the most super organized, checklist, focused, meticulous person. It's part of why I don't like those calls. That's exactly why we are talking about our spreadsheets today. John,



John 1:04:29

everyone, get out those spreadsheets. We're gonna go. But I



Tyler 1:04:31

I really mean it. If you need something to take action on, and you don't want to just start leaning forward, right? You want specifics. I'm a lean forward guy. If I lean forward forever, I'll get there. Not everybody is that way. Not everybody can live like that. And I totally understand it's gotta be excruciating to some people, but I really believe that these planning calls that we have, we give you the map, the map forward. I think that it is an absolute game changer for you. So. Especially if you don't know where to start. This is the issue, is people just kind of throw their hands up and they stand right at the fucking start line. And that's the that's that's the biggest shame, because right now, this industry is growing, and I don't know that it's growing in the direction that it needs to be, because I think it's growing more and more and more towards the large scale, low labor, low connection, low chance of results type stuff, and this is not what this industry needs. We're going two ways. We're going ozempic, which is all results and no education or system or actual effort, or we are going to places right now that are the, I think, still, the biggest sector that's growing in this industry still, is gyms that sell rooms full of equipment, they just rent a room full of equipment for you to go work out in. So those are still the juggernauts right now, and it's it's going to be ozempic and 24 hour gyms that are $10 a month fighting over like the public perception of an industry that can be capable of so much more if people like you would just get your ass in the mix, man, get to work. So hit us up at the you can just message us at the show at the gym owners podcast on Instagram if you're interested. If you want to set up one of those planning calls, let's do it. You can go to gym owners revolution com. Also go to the gym owners revolution Facebook group.



John 1:06:17

Link is in description. You can follow me on Instagram at Jay banks, FL, and you can follow Tyler



Tyler 1:06:21

at Tyler effin stone. That's Tyler eff ironstone. Thanks, John. I will see you next week. Thank you.







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