Your Clients and Your Business Are Going to Fail If You Don't Offer This Service
Thursday, February 02, 2023
READ TIME: 4-MINUTES
If you're not incorporating nutrition coaching into your business, you're setting your clients up for failure.
Most of your clients are looking to improve their body composition.
And unless you're offering them a comprehensive approach that includes diet, they're never going to see the results they want.
If you’re not providing nutritional guidance to your clients, you’re forcing them to aimlessly wander in the darkness while they grasp at the first nutritional advice the internet throws their way.
As fitness professionals, it's our job to educate our clients on the importance of nutrition and the role it plays in achieving their goals.
According to a study by the International Journal of Obesity, those who combined a calorie-controlled diet with regular exercise were able to lose an average of 9.8 kg (21.6 lbs) in just 12 weeks.
This is compared to those who only exercised and saw an average weight loss of 3.5 kg (7.7 lbs) in the same time frame.
This data clearly shows that diet plays a larger role in fat loss and overall health. And as a personal trainer or gym owner, it's crucial to understand and emphasize the importance of diet to your clients.
But it's not just about weight loss, a healthy diet can also improve your clients' metabolism, giving them the energy they need to crush their workouts. Eating nutrient-dense foods can boost their metabolism and provide the necessary nutrients for their body to function at its best.
A study by the American Journal of Clinical Nutrition found that individuals who consumed a diet high in protein, fruits and vegetables had a higher resting metabolic rate than those who consumed a diet high in processed foods and added sugars. By providing your clients with nutrition coaching and support, you're not only helping them achieve their weight loss goals but also setting them up for long-term success.
And let's not forget the long-term sustainability. While exercise can be difficult to stick to over time, developing healthy eating habits can be a sustainable way to maintain weight loss in the long run. By providing your clients with nutrition coaching and support, you're not only helping them achieve better results but also setting them up for long-term success.
Most people know they need to improve their diets, yet they don't do it.
A study by the International Journal of Behavioral Nutrition and Physical Activity found that nearly 80% of adults self-reported that they needed to improve their diets, yet only about 25% of them actually made an effort to do so.
This is where you, as a personal trainer or gym owner, come in.
By offering nutrition coaching and support to your clients, you can help them make the necessary changes to their diet and achieve their goals.
Not only is your nutrition coaching important for your clients’ success, it’s crucial for the success of your business.
By selling your nutrition coaching and support to your clients, you're also increasing your revenue.
A study by the Journal of the Academy of Nutrition and Dietetics found that individuals who received nutrition counseling lost an average of 6.1% of their body weight, compared to those who didn't receive counseling and lost an average of 2.6% of their body weight.
Clients who see results are more likely to give positive reviews, recommend your services to others, and continue to invest in their fitness journey.
So, why not make a little (or a LOT of) extra cash while helping your clients reach their goals?
As a personal trainer or gym owner, the importance of diet in fat loss and overall health can not be overstated.
By providing nutrition coaching, you’re creating opportunities for your clients that give them a very high likelihood of being successful. This creates a Feedback Loop of Success.. Which is a foundational principle of the Gym Owners Revolution.
High likelihood of success = high value. High value = more invested clients and a more incentivized coach.
All of those things create RESULTS.
Results create community impact, get people talking and allow you to harvest testimonials, befores/afters, and all of the content you need to attract an influx of more clients to your successful system.
If you’re not offering nutrition coaching to every single prospective client that walks in your door, you’re missing an opportunity to guarantee their success while making your business more profitable AND more effective at the same time.
Transform your business today by joining The Gym Owners Revolution group!
