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Today we want to talk to you guys about some of the common pitfalls that gym owners run into. One of the most common issues that we see and hear from coaches and trainers is how can I make more money? This is usually followed by how can I get more people? How can I get more leads?

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So we've been working hands on with a concept we announced on the podcast last week, which is, you should be selling your guarantee. And to recap that very quickly, it's the idea that you should stand behind your fucking work, no matter what your work is.

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I am here today to talk to you about some concepts that we've been working on in regards to communicating what you do as a gym owner, as well as deciding what exactly it is that you do. So when people what to level up what they do in their business and make products that stand apart from the rest of the competition, one of the first things we ask them the following question: what is the highest level of service you could possibly offer somebody if money was not an object?

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So today we're actually nerding out on the subject of the client experience. And we're going over parallels with other industries. And there's a lot of things that we do as business owners to try to craft like a high quality client experience or client journey, however you want to call it. Some even use the term value ladder. But I think in the fitness industry, it's a little bit different, and I'll kind of explain why.

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Joining us in the gym owners podcast today we have another Tyler. Welcome Tyler Reiter, owner of Torque Strength and Conditioning in St. Paul, Minnesota. Tell us what is the hardest lesson you've had to learn as a gym owner to date? I would say probably be prepared for the unexpected.

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This is one of the most interesting conundrums. As a guy that loves problem solving, this is one that I don't have a single answer for. There's a million right answers for this problem. Okay. So, if you're a functional fitness gym, what is most likely your biggest expense? The space you're renting, right?

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A very important thing I think that gym owners and coaches need to know and need to understand is that your potential client is not interested in how much you know, or how much classes you've gone through or what your qualifications are. Truthfully they probably don't even care how long you've even been coaching. They just don't care, and it has almost no effect on what you can charge.

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This is part three of three for our series on how to make assessments kick ass in your gym. We've touched on these last couple episodes about why you should do assessments and how you can change selling them by changing the way you communicate. This third step episode is really about how to make sure that the assessment itself becomes a very premium product.

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Today we have a continuation from last week. If you missed our last episode, we went over using a blueprint to make selling assessments easier in your business. And we wanted to elaborate on that, because we got some feedback from coaches and one of the very common things that they say is that they know how to do assessments, but nobody fucking wants to buy them.

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Gym owners out there have done a lot of work on the education side of things, we've seen it. The thing we want to get into today is what I believe to be the pinnacle of a lot of coaches' skills and this is their ability to assess movement in a one-on-one diagnostic capacity. I think that's extremely important for any coach out there to be able to see somebody move, take them into a space and say, Hey, let's go through this. So I can make sure we figure out exactly what's wrong and come up with a plan or movement assessment.

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Today we are joined by Willem H from Unscared in the Netherlands, I want to open with one question, William, how many members do you have? Well for the last two, three years, we've been balancing between about 550 and 600 active members in one location.

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Welcome Everett, Everett, what's the hardest lesson you've had to learn as a gym owner? Definitely that I cannot take things personally. If somebody wants to leave my gym, even after nine years, sure it hurts but you can't take it personally. The gym is not you.

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Today we want to talk about a thing that a lot of gym owners are doing. And it is not "a lot" of you. I would say it's almost all of you. I think this stems from the generous nature, the giving nature, the community building stuff that's in your blood as a gym owner. But you have to stop giving away free classes, free giveaway weekends etc for a lot of reasons.

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So I was on a call earlier this week with a husband and wife having a jam. They were talking about Gym Hacking University, the product that we've been putting out to help gym owners. I was asking them what some of their headaches are, and one of the things that came up was, well, doesn't it really hurt when people cancel their membership?

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The hardest thing that I've had to learn since becoming a gym owner is that when you open your gym, regardless of how much money you have, or you think that you have, it's less money than you think, and you should put your money into shit that is going to immediately make you more money.

The Big, Bald, Bearded Gym Hacking Dudes

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