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We are coming off of a hype morning...! We have a client who's been combing through this stuff with us for quite a while now. And he has been working on some of these tiered offerings like we've done through the T3 framework. And so we got a call from the guy who had finally got this, top offer put together and we won't go into details on the amount of money that it is, but like, it's a lot of money.

The Big, Bald, Bearded Gym Hacking Dudes

One thing that has been interesting as we are working with folks, is the idea where there needs to be certain things that you do in a certain order. And if you go out of order things can go from not working out to borderline catastrophic,

The Big, Bald, Bearded Gym Hacking Dudes

I think it's important at this point to talk a little bit about the idea of the difference between having a business or building a business. And then building a movement, and sustaining a movement.

The Big, Bald, Bearded Gym Hacking Dudes

So to kick us off, I I want to talk about the thing that gets really slippery. When you are talking about advice, people that know what they're talking about, they're really successful, or they do things really well. Then the ones that do it poorly, all of a sudden think because they may have figured it out in one particular sector means they're immediately a genius in all sectors. An example to illustrate what I'm talking about is like you would never call your accountant and ask him how you repair the leak that's under your sink for your faucet.

The Big, Bald, Bearded Gym Hacking Dudes

So shiny object syndrome has been a thing that every single person that we've ever worked with ever suffers from. And I think it's probably because we all just suffer from it generally as human beings. We all know that hard work is hard. And sexy work is always sexy.

The Big, Bald, Bearded Gym Hacking Dudes

Why are we working with gym owners and not something else? Because these are things, a lot of the things that we are running through are things that I've learned, picked up in another field, I learned in transitioning what I had done in heating and air conditioning company, and transitioning the sales process and your offers from this traditional

The Big, Bald, Bearded Gym Hacking Dudes

Things that I felt like we were hearing a lot of. And it was from a good place, especially from coaches that became members or members that became coaches. And then those coaches became owners at their gym. And at the time, it felt like a nuanced conversation.

The Big, Bald, Bearded Gym Hacking Dudes

So one of the coolest things that I found, being a part of this community when it came to gym owners and coaches was the fact that I kind of just stumbled into being affiliated with and rubbing shoulders with gym owners

The Big, Bald, Bearded Gym Hacking Dudes

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