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This week's episode is about coaches, fitness coaches, strength coaches, whatever it is out there that are not medical professionals around in the world and some use in terms of speaking like they are going to be medical professionals, crossing into the realm maybe like not understanding the boundaries of your profession, and what the risks that come with that also what you really look like to people that don't already have your trust.

The Big, Bald, Bearded Gym Hacking Dudes

This week's episode is about how everything changes, public perception changes, technological tools evolve, the Internet changes, social media changes, everything changes and how that affects your business not only from a marketing standpoint, which so much of the fitness industry, the business side of it.

The Big, Bald, Bearded Gym Hacking Dudes

This week's episode is about our guest speaker, Austin Toloza, who does personal training in semi private, small group classes and coach people. He is also the owner of Hyper Strength and Conditioning at San Jose, California

The Big, Bald, Bearded Gym Hacking Dudes

First, we have to touch on the critical difference between fitness coaching and medical or therapeutic advice. As a Personal Trainer, people are coming to you believing that you have their safety in mind first and foremost. You can help them move, exercise, and fitness in the best way possible for them.

John Fairbanks

This week's episode is about balancing profitability for your brand competitive pricing, like what do we really need to optimize for within your business?

The Big, Bald, Bearded Gym Hacking Dudes

This week's episode is about the reasons for fitness trends exist.

The Big, Bald, Bearded Gym Hacking Dudes

This week's episode is about upcoming fitness trends are looking like for the next year. To see whether or not just those trends and to kind of tell you how to prepare for some of them, how to use the ebbs and flows of some of these trends to your advantage, really, to help you connect with your consumer to connect with your market better, and to serve your people better.

The Big, Bald, Bearded Gym Hacking Dudes

Many gyms have an “access” level, “general” or “base” level of membership for their gym. This is the low skill, low labor part of the business for gym owners because this allows clients and members to come and go in your business with little/less need for fulfillment by the business. This is because you’ve already made the investment and spent the money on the equipment, machines, showers, etc. to attract this “base” level of member and client.

John Fairbanks

This week's episode is about something that we kind of have been fleshing out for quite a bit as we talked about ads, running advertising as the cost of acquiring new new leads, new members, new clients, whoever you want to call it, there is a thought exercise, we want to walk you down here because fundamentally, there's some things that are happening that you cannot avoid

The Big, Bald, Bearded Gym Hacking Dudes

In today's fitness landscape, where every new gadget or workout method is hailed as the next big thing, it's essential to navigate these waters with a discerning eye. The phenomenon of trends gaining momentum simply because they are declared "trendy" is not just common; it's a calculated move by those who stand to benefit the most. As gym owners, personal trainers, and fitness enthusiasts, we owe it to ourselves and our clients to ask the hard questions: Who is promoting these trends, and what's their motivation?

John Fairbanks

This week's episode is about a special guest DJ Murakami at strong camps on Instagram. DJ is a personal trainer, fitness enthusiast, all around bearded regular dude

The Big, Bald, Bearded Gym Hacking Dudes

Welcome to a deep dive into one of the most insightful episodes of The Gym Owners Podcast - Episode 113, "Building Repeatable Success From Scratch." Hosts Tyler Stone and John Fairbanks tackle the critical topic of creating a self-sustaining, flourishing fitness business. This article distills their wisdom, focusing on transforming pilot programs into permanent, profitable aspects of your gym​​​​.

John Fairbanks

This week's episode is about something we were discussing with one of our gear Academy chimps yesterday, gym owners, how to make the things that you do in your gym kind of automatically take care of themselves in the future and how to take something from a pilot program to a permanent fixture in your gym, everything from sale systems, to seasonal plays, to specialty programs, etc.

The Big, Bald, Bearded Gym Hacking Dudes

This week's episode is about an interesting article sent our way from the morning chock up, this is maybe a week or two weeks old by the time you're hearing this, but it's a it's not necessarily time sensitive, but going on kind of retention strategies for functional fitness gyms

The Big, Bald, Bearded Gym Hacking Dudes

In the fitness industry, especially in CrossFit circles, there's a misguided belief emerging in preparations for 2024: just keep your clients and watch your revenue double. This shallow perspective fails to recognize the deeper, more nuanced issue – the importance of evolving with clients over their lifetime fitness journey. Let's dive deep into this misconception and chart a course towards meaningful growth in both revenue and client satisfaction.

John Fairbanks

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