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This week's episode is about what you're selling, how you're selling, and how you're communicating, like more than anything else. So we're going to jump into some of the concepts we use behind that underpin some of these products and some of these methods to try to make it a little more successful.

The Big, Bald, Bearded Gym Hacking Dudes

This week's episode Is when setting up a gym, fitness center, personal trainer, whatever it is that you're doing, how you align with a person's overall lifetime fitness journey is the key to interpreting your intent, your attrition data and figuring out what actually to do about it.

The Big, Bald, Bearded Gym Hacking Dudes

It was a typical Wednesday when I received a call from a gym owner on the verge of shutting down his business. The enthusiasm in his voice, once vibrant, was now replaced with desperation. As a consultant for fitness professionals, this was not an unfamiliar situation, but it was one I knew could be turned around.

John Fairbanks

In life, everything changes as we age. The skills needed to ace elementary school won't help you pass your high school exams. We're continually growing, evolving, and stepping up our game.

John Fairbanks

This week's episode cover some basic sales objections, what the general consensus is for how to address them.

The Big, Bald, Bearded Gym Hacking Dudes

Here's a quick question: are you a Needer or a Wanter? 🤔

John Fairbanks

This week's episode is talking about the growth of the fitness industry and its strategies to continue its growth

The Big, Bald, Bearded Gym Hacking Dudes

In the world fitness, there's a common misconception that building and running high-performing teams happen by chance, as if by some mysterious stroke luck.

John Fairbanks

We're gonna talk about something that I kind of love slash hate, especially in fitness, but the role of technology and how it's gonna move forward and some of the trends that we're seeing in tech, whether it's whether it's wearables on site, whether it's software, whether it's at home coaching, AI, biohacking stuff, all sorts of things kind of fall under this tech umbrella.

The Big, Bald, Bearded Gym Hacking Dudes

As a gym owner and personal trainer, you might think that selling your services is difficult. After all, you're in the business of helping people improve their health and fitness, not being a salesperson.

John Fairbanks

This week, we're going to cover how CrossFit is failing at selling nutrition, and what it means to the affiliate owner, what it means to their clients, and what it means to the brand as a whole.

The Big, Bald, Bearded Gym Hacking Dudes

Let's Set the Record Straight.. Gym Consulting Ain’t the Holy Grail. There’s a fuck ton of opinion-sharing in the gym world. And while we’re proud to add our two cents, let’s not forget about the coaches who keep the heart of our gyms pumping.

John Fairbanks

This week, we're gonna open this episode by saying that a lot of the gyms specifically the ones that we work with, the ones we're interested in working with are the ones that do a good job First and foremost, they care about serving their clients, they they are good coaches, they do build great communities, or at least if they're not a group or community focused gym that they do have an impact in their local community, when a nice facility that fits the expectation of their clients, like if you're a gym owner, and you do that, want to make sure that you pay attention to this episode

The Big, Bald, Bearded Gym Hacking Dudes

As a gym owner, it's tempting to put all your eggs in one basket when it comes to the products and services you offer. Perhaps you have a flagship program or service that's been successful, and you believe that doubling down on it is the way to grow your business. But here's the truth: relying too heavily on one product or service can cause major problems for your gym within 1-3 years.

John Fairbanks

This week we're going to talk about some of the most underused metrics because we just made it up. But the most underused metric in the fitness industry, because everybody on the business side is keeping track of. There's key performance indicators. There's data regarding client spending, there's all sorts of stuff that you can be tracking. And I think all of those are important. But there's one thing that I don't see being tracked, and it's that's client success.

The Big, Bald, Bearded Gym Hacking Dudes

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