THE GYM OWNERS BLOG

This week's episode is about the reasons for fitness trends exist.

This week's episode is about upcoming fitness trends are looking like for the next year. To see whether or not just those trends and to kind of tell you how to prepare for some of them, how to use the ebbs and flows of some of these trends to your advantage, really, to help you connect with your consumer to connect with your market better, and to serve your people better.

Many gyms have an “access” level, “general” or “base” level of membership for their gym. This is the low skill, low labor part of the business for gym owners because this allows clients and members to come and go in your business with little/less need for fulfillment by the business. This is because you’ve already made the investment and spent the money on the equipment, machines, showers, etc. to attract this “base” level of member and client.

This week's episode is about something that we kind of have been fleshing out for quite a bit as we talked about ads, running advertising as the cost of acquiring new new leads, new members, new clients, whoever you want to call it, there is a thought exercise, we want to walk you down here because fundamentally, there's some things that are happening that you cannot avoid

In today's fitness landscape, where every new gadget or workout method is hailed as the next big thing, it's essential to navigate these waters with a discerning eye. The phenomenon of trends gaining momentum simply because they are declared "trendy" is not just common; it's a calculated move by those who stand to benefit the most. As gym owners, personal trainers, and fitness enthusiasts, we owe it to ourselves and our clients to ask the hard questions: Who is promoting these trends, and what's their motivation?

This week's episode is about a special guest DJ Murakami at strong camps on Instagram. DJ is a personal trainer, fitness enthusiast, all around bearded regular dude

Welcome to a deep dive into one of the most insightful episodes of The Gym Owners Podcast - Episode 113, "Building Repeatable Success From Scratch." Hosts Tyler Stone and John Fairbanks tackle the critical topic of creating a self-sustaining, flourishing fitness business. This article distills their wisdom, focusing on transforming pilot programs into permanent, profitable aspects of your gym​​​​.

This week's episode is about something we were discussing with one of our gear Academy chimps yesterday, gym owners, how to make the things that you do in your gym kind of automatically take care of themselves in the future and how to take something from a pilot program to a permanent fixture in your gym, everything from sale systems, to seasonal plays, to specialty programs, etc.

This week's episode is about an interesting article sent our way from the morning chock up, this is maybe a week or two weeks old by the time you're hearing this, but it's a it's not necessarily time sensitive, but going on kind of retention strategies for functional fitness gyms

In the fitness industry, especially in CrossFit circles, there's a misguided belief emerging in preparations for 2024: just keep your clients and watch your revenue double. This shallow perspective fails to recognize the deeper, more nuanced issue – the importance of evolving with clients over their lifetime fitness journey. Let's dive deep into this misconception and chart a course towards meaningful growth in both revenue and client satisfaction.

This week's episode is about LA Fitness is in some hot water. They were caught on basically misleading people into signing them up for long term contracts.

The group class gym membership that you are selling is the reason why you don’t have enough money to pay yourself anything at the end of each month.

This week's emergency episode is double dipping in here for the big announcement in the functional fitness space CrossFit HQ Making Moves making waves some love it some hate it. We're gonna cover the good, the bad, the ugly, the panic, you shouldn't really give a shit about what it really means? Does it mean anything in the grand scheme of things?

Success stories in the boutique fitness industry often include rapidly scaling businesses, but what's not always apparent is the impact this has on the reputation of your gym. Growth is great, but not if it outpaces your ability to maintain quality service and customer experience.

This week's episode is about learning the different reasons of what we stand for.