Articles - Client Attrition

Tyler and I don’t mix words on our opinions about running ads as a gym owner. Just go back and listen to any of our podcast episodes whenever ads come up and we’re pretty clear.

When you look at gym owners, gym owner consultants, fitness gurus, personal trainers that are influencers, and folks that are doing things wrong in this industry – you can feel it. It’s a feeling that you get.

The fitness industry is a billion-dollar industry and gym owners are looking for ways to grow their business and increase their revenue. Unfortunately, some gym consultants will advertise that they can get your gym to a million-dollar gym in 3 days or scale your gym to make you $75k/month in 90 days or less.

As a gym owner, your aim is to create a space where people can come to improve their health, reach their fitness goals, and be a part of a community. But to attract those people and to create that community, you need to be visible and credible. How?

When you first open your gym, the only math you need to worry about is how many members you can get, right? If you can only get 50 people, then you can afford to go ahead and make the jump into this gym ownership deal full-time. You quickly realize that if you go from 50 to 100 people, you don't get twice as much money.

If you own a gym, you know that it is important to keep your clients happy, so they come back. Here are five ways to do that: Know your people - your members are with you for a reason, give it to them. It is important to know your members as individuals and what sorts of goals they may have.